Catherine So is the General Manager for Brand Expedia across Northeast Asia. As part of the Asia Pacific management team, So is responsible for growing Expedia’s business across three point of sales in Hong Kong, Korea and Taiwan, and manages the operations, introduction of new products and the overall business results in each of these markets.

So brings with her over eighteen years of experience in the digital, e-commerce and media space, working across the Asia Pacific region, Greater China and the United States. Prior to joining Expedia, So was managing director of Groupon Hong Kong, one of the fastest growing e-commerce business in the region, covering three business verticals including Groupon Lead, Groupon Goods and Groupon Travel.

During her personal time, So enjoys swimming, badminton and hiking. She is also passionate about academic initiatives and has served as program director for the Hong Kong-Shanghai Future Young Leaders Internship Program and mentors several organizations including the Harvard Book Prize Mentorship program.

Based in Hong Kong, So speaks fluent English, Cantonese and Mandarin, and holds a B.A with honours in economics from Harvard University.