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SME Initiatives
中小企業發展支援活動
Equipping SME Retailers for Success
中小企零售商積極裝備
邁向成功
協會再度為中小企零售商而設的「神秘顧客服
務」在推出後迅即滿額，今次為
100
間中小企同
業提供專業的前線考核服務，讓參加公司了解
其前線表現優劣，作出合適跟進，從而提升服
務水平及競爭力。
此外，本年度中小企零售商支援計劃的其他活
動亦獲得不少支持，下文是有關中小企零售研
討會及「零售工作坊」的詳盡報導。
We are glad that this year’s Mystery Shoppers Programme (MSP) tailored for
SME retailers has seen great response – all 100 places have been subscribed
shortly after registration began! Onsite assessments of frontline customer service
have been conducting for these 100 companies since August. They will be able
to evaluate the strengths and weaknesses of their frontline service, and take
necessary action for improvement. Through this programme, the Association
intends to help participating SME retailers enhance customer service and
strengthen market competitiveness.
In addition to the MSP, SME retailers have also been very keen on other activities
that the Association has launched this year. The following is a highlight of the
SME Retail Conference and Retail Workshops that have taken place thus far.
Kicking off this year’s support programme for SME retailers, the SME Retail
Conference – “From Challenges to Opportunities” was held on July 21 at Hong
Kong Productivity Council Building in Kowloon Tong. The conference was
well attended by nearly 200 representatives of SME retailers who took the
opportunity to share insights into business operation and development, while
celebrating the launch of this year’s remarkable programme dedicated to
supporting SME retailers.
The Association was delighted with the presence of three guest speakers –
all of whom are distinguished retailers and successful entrepreneurs, coming
from diverse backgrounds. During the conference, they shared their valuable
knowledge and experience with participants on how to turn challenges into
opportunities.
We were also honoured to have Ms. Belinda Kwan, Assistant Director-General
(Industries Support), Trade and Industry Department, to present souvenirs to
the guest speakers to appreciate their participation.
The conference served as an excellent platform for SME retailers to connect
and inspire one another. Participants appreciated the opportunity to obtain
new knowledge which will largely help them to improve business performance
and boost competitiveness.
Before the event concluded, the Association gave a briefing on this year’s SME
initiatives. Participants’ response was overwhelming, with many signing up
for the programmes right away.
計劃揭幕的活動 — 「化挑戰為商機」中小企零
售研討會已於
7
月
21
日假九龍塘生產力大樓順利
舉行，當日有接近
200
名中小企同業出席，交流
營商之道，並見證新一年度中小企零售商支援
計劃的展開。
協會很高興邀請了三位來自不同背景的零售專
家及僱主，以「化挑戰為商機」為題，與在場
人士分享他們的寶貴知識和經驗。
協會亦十分榮幸邀請了工業貿易署
(
工商業支援
部
)
助理署長關恩慈女士於研討會上頒發紀念品
予演講嘉賓，以表謝意。
研討會為中小企同業提供了一個良好的交流平
台，讓同業直接溝通，互動互惠。參加者均表
示此活動內容多元化及具參考價值，能藉此吸
收新知識，並學以致用，提高業務競爭力。
協會代表在研討會上介紹本年度中小企零售商
支援計劃，在場同業對這些免費資源均深感興
趣，不少中小企零售商更把握機會，即場登記
參加計劃。
Second from left: Mr. Antonio Koo, Chairman of Membership and Fund-Raising Subcommittee, HKRMA; Ms. Belinda Kwan, Assistant Director-General
(Industries Support), Trade and Industry Department (middle); together with honourable guests at the Conference.
香港零售管理協會會員事務及籌款副委會主席古賢倫先生
(
左起二
)
、工業貿易署
(
工商業支援部
)
助理署長關恩慈女士
(
中
)
及一眾嘉賓合照留念。
SME Retail Conference – “From Challenges to Opportunities”
「化挑戰為商機」中小企零售研討會
13
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