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EDITORIAL BOARD
Editor
Ms. Ruth Yu
Executive Director – HKRMA
Assistant Editors
Ms. Kan Ie
Public Relations Manager – HKRMA
Ms. Column Chu
Executive Officer - HKRMA
Contributors
Ms. Caroline Mak
Chairman - HKRMA
Hon. Vincent Fang, SBS, JP
Legislative Councillor (Functional Constituency
Representative for Wholesale & Retail)
About Hong Kong Retail Management Association
香港零售管理協會
香港零售管理協會於一九八三年由一
班擁有長遠使命的零售商共同創辦。
過去二十八年來，本協會在促進本地
零售業發展及代表業界意見，一直
扮演著重要角色；與此同時，透過教
育、培訓及獎項等活動，致力提升零
售業的專業地位。
本協會乃香港主要的零售協會，至今
會員公司店舖逾六千間，僱員約佔本
港總零售僱員的二分一。本協會的會
員公司包括飲食店舖、超級市場、百
貨公司、便利店、鐘錶及珠寶店、時
裝飾物店、電子及電器店、專門店，
以及供應商、批發商和與業界相關的
服務機構。
本協會亦是泛亞太區零售商協會聯盟
香港區的唯一零售協會代表，並為聯
盟之創會會員之一，該聯盟的會員遍
及十七個亞太地區及國家。
我們的使命
1.
代表業界聲音，就零售商關注的事
宜，向有關方面反映意見。
2.
促進業界交流及共享資訊。
3.
透過教育、培訓及業界獎項，提升
零售業的專業地位。
我們的代表性
香港零售管理協會被公認為業內最具領
導地位的機構，並代表業界接受外界有
關本港零售業的諮詢。
作為業界代表，本協會不時就影響零售
業的事宜及政策，向政府反映意見，並
積極與會員商討政府條例及有關對策，
以保障會員權益。
The Hong Kong Retail Management Association (HKRMA)
was founded in 1983 by a group of visionary retailers
wi th a long-term mi s s ion to promote Hong Kong’s
retail industry and to present a unified voice on issues
that af fect all retailers. Established for 28 years, the
Association has been playing a vital role in representing
the trade, and raising the status and professionalism of
retailing through awards, education and training.
Today, HKRMA is the leading retail association in Hong
Kong with membership covering more than 6,000 retail
out let s and employ ing about hal f of the local retai l
work force. Member organizat ions include cater ing,
supermarkets, department stores, convenience stores,
watch and jewel ler y stores, fashion and accessor ies
stores, electronic and electrical appliance stores, and
specialty stores as well as suppliers, wholesalers and
industry related service organizations.
HKRMA is one of the founding members of the Federation
of Asia-Pacific Retailers Associations (FAPRA) and is the
only representing organization from Hong Kong. FAPRA
members cover 17 Asian-Pacific countries and regions.
Our Mission
1. To present a unified voice and lobby on issues that
affect all retailers.
2. To exchange and share information on common issues.
3. To raise the status and professionalism of retailing through
education, training and industry award programmes.
Our Representation
Hong Kong Retai l Management Association is being
recognized as the leading organization representing
retail and the body to be consulted on industry related
issues. The Association also makes regular submissions
to the Government on behalf of its members on issues
that affect the retail industry and continues to initiate
discussions with members on major policies to ensure
that their interests are being heard.
‘
Retailers
’
is a quarterly newsletter
of the Hong Kong Retail Management Association.
Complimentary copies are distributed to all HKRMA
members, members of the Federation of Asia-Pacific
Retailers Associations (FAPRA - encompassing 17
Asian Pacific economies), key Government officials
and departments, related organizations as well as
local & overseas business contacts.
Subscriptions
HKRMA Members : Complimentary
Non-Members
: HK$50.00 per copy
(For subscription enquiries of “RETAILERS”,
please contact Ms. Peggy Ng of HKRMA.)
Advertising in
‘
Retailers
’
/
HKRMA Membership
For enquiries, please contact the Association at
(852) 2866-8311 for details.
Copyright
No part of this newsletter can be reproduced without
the prior written permission of
the Hong Kong Retail Management Association.
10/F., First Commericial Building,
33-35 Leighton Road, Causeway Bay, Hong Kong
Tel : (852) 2866-8311
Fax : (852) 2866-8380
Website: www.hkrma.org
CONTENTS
02
Table of Content
03
Message from the Chairman of HKRMA
05
Message from Hon. Vincent Fang
08
28
th
Annual General Meeting cum Luncheon
13
SME Initiatives
Equipping SME Retailers for Success
2010 SME Retailers MSP and Management Workshop - Case Study
24
2011 Service & Courtesy Award – Heading to the Final Round!
28
2011 Annual Ball cum Retail Awards Presentation Ceremony: Call for Participation
31
Work Attachment Programme Gets Students Workplace-ready
32
"Family-friendly Practices and Work Life Balance" Seminar
33
"Digital Media - New Era of Retail Marketing" Seminar
34
"Enhancing competitiveness through CSR -
The CSR Guide for SMEs in Hong Kong" Seminar
36
Snapshots on Workshops
38
Information Express
Enhancing Manpower Quality through QF Launch in Retail
About "Food Safety Ordinance"
41
New Member's Column
43
Legislative Column
43
List of HKRMA Functions