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Selling Effectively to Mainland Customer
有效向中國顧客銷售
Recent years have seen soar ing numbers of visitors from the
Mainland; last year they took up over 60% of all visitor arrivals to
Hong Kong. Undoubtedly, this forms an enormous market for Hong
Kong retailers.
To offer comprehensive quality services to the Mainland visitors, one
requires to gain insight into their traits and buying patterns in order
to make fitting arrangements. Therefore, in the “Selling Effectively
to Mainland Customers” workshop organized by the Association on
30 August 2011, the trainer, Mr. Ken Ng, introduced to participants
the buying patterns and latest consumption trends of Mainland
customers of various age groups, and shared his insights on how to
communicate with customers from different regions of China.
近年內地訪港旅客急增，去年他們更佔所有訪港旅客人次逾六成，對於香港零售商來說，這無疑是個龐大的客戶群。
要為這些內地旅客提供全面的優質服務，並作出適切的服務安排，關鍵是要首先了解他們的特性和購物習慣。有見及此，協會於
2011
年
8
月
30
日舉辦了「有效向中國顧客銷售」工作坊，導師吳熙先生除了介紹內地顧客不同年齡層之購物特性及消費新趨勢外，更分享了如何與內地
不同地區顧客有效溝通。
Snapshots on Workshops
工作坊花絮
Train the Service Trainer
服務培訓師訓練
Retail enterprises have always attached high importance
to staff training, and the management personnel should
often take on vital roles in putting forward training
initiatives. Being able to identi f y cr iter ia for team
development and launch effective and well-organized
training programmes, management staff can effectively
assist staf f to get results in work while significantly
boosting their sense of belonging in the company.
On July 27 2011, the Association organized the “Train
the Service Trainer” workshop. With an objective to help
management personnel building quality service teams,
veteran trainer Mr. Paul Ma shared tips on designing
and analyzing staff training courses, as well as useful
approaches to conduct work guidance and evaluation.
零售企業一向重視員工培訓，因此管理人員在推動公司培訓方面擔當著重要的角色。管理人員若能掌握公司團隊發展的需要，透過有系統而
具組織性的培訓，可以有效協助員工提升工作績效，令員工之歸屬感大大提升。
協會於
2011
年
7
月
27
日舉辦了「服務培訓師訓練」工作坊。資深導師馬永基先生除了教授課程分析與設計的知識外，更教授有效的工作指導
及評估技巧，以協助管理人員建立優質的服務團隊。
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