Page 2 - Retailers_2014

Executive Director - HKRMA

Assistant Editors

Ms. Katherine Yu

Communications & Public Relations Manager - HKRMA

Ms. Column Chu Executive Officer - HKRMA

Ms. Caroline Mak, JP

Hon. Vincent Fang, SBS, JP

Legislative Councillor (Functional Constituency Representative for Wholesale & Retail)

About Hong Kong Retail Management Association 香港零售管理協會

香港零售管理協會於1983年由一班高瞻遠矚的零售商共同創辦，他們肩負著任重道遠的使命，代表香港零售業發表一致意見。協會成立31年來，處理眾多對零售商有切身影響的事宜，亦透過獎項、教育及培訓推廣零售業。現至今日，協會已成為香港主要的零售協會，會員公司的零售店舖逾 7,800間，會員公司的僱員數目佔本港總零售僱員逾半。

協會的會員公司網羅各種類型的零售業務，涵蓋美容及化粧品、餐飲、超級市場、百貨公司、便利店、藥房、鐘錶及珠寶、時裝飾物、家具及居室用品、電子及電器用品、電訊、零售（服務）、專門店，以及供應商、批發商，以及與業界相關的服務機構。

香港零售管理協會是亞太零售商協會聯盟（FAPRA）的創會會員之一。該聯盟於1989年成立，目前其會員遍及17 個亞太區國家／地區，每個會員均由主要零售協會擔任代表。

我們的使命

1. 代表零售商對切身影響零售商的政策和問題發表一致意見，捍衛業界權益。

2. 於常見問題上互相交流及共享資訊。 3. 透過教育及培訓提高零售業的地位和專業水平。

我們的代表性

協會獲公認為最能代表本港零售業的機構，外界經常徵詢協會對業界相關事宜的意見。協會經常代表其會員，向政府就切身影響零售業的事宜發表意見，並主動與會員商討某些重大政策，以保障會員的權益。

The Hong Kong Retail Management Association (HKRMA) was founded in 1983 by a group of visionary retailers with a long-term mission to present a unified voice for Hong Kong’s retail industry. For 31 years the Association has played a vital role in addressing the many issues affecting retailers and by promoting our retail industry through awards, education and training.

Today, the HKRMA is the major retail association in Hong Kong. Our members represent more than 7,800 retail outlets employing over half of the local retail workforce. Members organizations cover var ious t ypes of retai l businesses ranging from beauty products and cosmetics to catering and food, supermarkets, department stores, convenience stores, drug stores, watches and jewellery, fashion and accessories, furniture and home accessories, electronic and electrical appliances, telecommunications, retail (services), and specialty stores, as well as suppliers, wholesalers and industry related service organizations. The HKRMA is one of the founding member s of the Federation of Asia-Pacific Retailers Associations (FAPRA) established in 1989. Currently, members of FAPRA cover 17 countries/regions in the Asia Pacific with each being represented by the key retail association.

1. To present a unified voice on behalf of the retail industry with regard to policy and advocating on issues that affect retailers. 2. To exchange and share information on common issues. 3. To raise the status and professionalism of retailing through education and training.

Our Representation

The HKRMA is recognized as the leading organization representing the retail industry in Hong Kong and the body to be consulted on industr y related issues. The As soc iat ion al so makes regular submi s s ions to the Government on behalf of its members on issues that affect the retail industry and initiates discussions with members on major policies to ensure that their interests are being heard.

‘ Retailers ’ is a quarterly newsletter of the Hong Kong Retail Management Association. Complimentary copies are distributed to all HKRMA members, members of the Federation of Asia-Pacific Retailers Associations (FAPRA - encompassing 17 Asian Pacific economies), key Government officials and departments, related organizations as well as local and overseas business contacts.

HKRMA Members : Complimentary Non-Members : HK$50.00 per copy

(For subscription enquiries of “RETAILERS”, please contact Ms. Peggy Ng of HKRMA.)

Advertising in ‘ Retailers ’/ HKRMA Membership

For enquiries, please contact the Association at (852) 2866-8311 for details.

No part of this newsletter can be reproduced without the prior written permission of

the Hong Kong Retail Management Association.

10/F., First Commericial Building, 33-35 Leighton Road, Causeway Bay, Hong Kong Tel : (852) 2866-8311 Fax : (852) 2866-8380 Website: www.hkrma.org

02 Table of Content

03 Message from the Chairman of HKRMA 05 Message from Hon. Vincent Fang

08 MOU Signing Ceremony on Earn & Learn Pilot Scheme

Flagship Programmes

12 Highlights of 2014 Retail Conference

18 Highlights of 2014 Service Forum - Kick off 2014 Service & Courtesy Award 22 Mystery Shoppers Programme - Results of Mar - May 2014 24 Call for Enrollment - 2014 AGM Luncheon 25 Call for Support - 2014 Annual Ball

Knowledge Sharing

28 Snapshots on Workshops 29 PDRM promotion SME Support

31 SME Retail Talk - Personal Data (Privacy) Ordinance

32 Retail Industry Campaign for Protecting Consumers' Personal Information 35 Job Fairs of Labour Department for the Retail Industry

36 New Member's Column 39 Policies & Legislation Column 39 List of HKRMA Functions

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