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"Enhancing Competitiveness through CSR -
The CSR Guide for SMEs in Hong Kong" Seminar
「透過企業社會責任提升競爭力：
《香港中小企業
–
企業社會責任指引》」講座
企業社會責任
(CSR)
已成為不少企業重要的發展策略之一。
企業運用其專業的知識和服務回饋社會，不但令社會受
惠，更令員工感受到企業的關愛文化，增加員工的歸屬
感，使這關愛精神從員工感染至顧客，無疑為公司增添優
勢，達到可持續發展。
為協助業界更有效推動企業社會責任措施，尤其是中小企
零售商，香港零售管理協會與香港社會服務聯會，以及
企業社會責任亞洲，於
2011
年
8
月
17
日合辦了「透過企業
社會責任提升競爭力：《香港中小企業
–
企業社會責任指
引》」講座。
講座首先由企業社會責任亞洲項目經理黃翠珊女士講解
企業經營者及管理人員如何掌握有關
CSR
的實用資訊，並
將其融入業務運作當中。 其後由香港社會服務聯會
CSR
卓
越中心顧問李黃玉環女士，簡介
CSR
現時的發展趨勢，並
引用了多個國際企業成功例子，介紹如何透過
CSR
相關措
施，提升公司的競爭力。
協會當日亦邀請了獲得「
2011
香港工商業獎：顧客服務
獎」及「
2010
年匯豐營商新動力社區參與獎
–
金獎」的富
安集團有限公司行政總裁劉富成博士蒞臨，分享其公司如
何以推行
CSR
措施，達到公司、員工及社會的三贏局面。
Corporate social responsibility (CSR) has become one of the essential
development strategies of corporations. By deploying their professional
knowledge and services in a caring manner, corporations can contribute
to the community and enhance sense of belonging of their staff. This
caring spirit will be spread from staff to customers and sharpened the
edge of the corporation to achieve sustainable development.
To assist the industry, especially SMEs, to ef fectively implement
CSR measures, the Association, the Hong Kong Council of Social
Service and CSR Asia jointly co-organized a seminar on “Enhancing
Competitiveness through CSR – The CSR Guide for SMEs in Hong
Kong” on 17 August 2011.
Ms. Anita Wong, Project Manager of CSR Asia, began the seminar by
explaining how corporations and the management can master CSR-
related information and apply it into business operation. Mrs. Brenda
Lee, Consultant, CSR Institute of The Hong Kong Council of Social
Service, then talked about the current developments of CSR. Quoting
successful cases of international corporations, she detailed how CSR-
related measures can enhance competitiveness of companies.
The Association has also invited Dr. Jimmy Lau, CEO of Richform
Holdings L imi ted, the winner of “2011 Hong Kong Awards for
Industries: Customer Service Award” and “2010 The HSBC Living
Business Community Engagement – Gold Award”, to share how
his company has implemented CSR measures to achieve an all-win
situation for company, staff and society.
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