Page 19 - HKRMA_Retailers 2013 Spring_130426_sp_2

Mystery Shoppers Programme

神秘顧客計劃

Result of November 2012 - January 2013

2012年11月至2013年1月之調查結果

The HKRMA Mystery Shoppers Programme was first introduced in 1996 and has received positive feedbacks from members and fellow retailers. It serves as a benchmarking tool for participating companies to improve the overall customer service standard in Hong Kong's retail industry.

Since its launch, the Programme has successfully carried out more than 70,000 mystery shoppers assessment visits. During November 2012 to January 2013, a total of 4,939 retail outlets of 156 brands covering 17 retail categories including goods and services had been assessed. Congratulations to the following companies for their outstanding achievements!

香港零售管理協會「神秘顧客計劃」自1996年創辦以來，廣受 本港眾多零售機構支持，用以評估其服務質素，並獲公認為同 業間互相衡量服務水平的標準。

「神秘顧客計劃」推出至今，已進行了超過70,000次神秘顧客 探訪。在2012年11月至2013年1月期間，計劃獲156個品牌參 與，涵蓋了4,939間零售店舖及17個零售及服務組別。協會特此 恭賀以下服務出眾的零售機構！

Ͻ㠳ࠢ۹

ŃŦŢŶŵźġőųŰťŶŤŵŴġİġńŰŴŮŦŵŪŤŴ

಼಼୽ሬ௡޶Ԥ३ϴѧġĮ ŔŶŪŴŴŦġőųŰŨųŢŮŮŦġடߞ۹ ߯ց۹

ńŰůŷŦůŪŦůŤŦġŔŵŰųŦŴ

ŐŌ߯ց۹Ԥ३ϴѧ

Իೲϴѧ ŅŦűŢųŵŮŦůŵġŔŵŰųŦŴ

ϛ᛺

ႫυЅႫᏢ۹

ņŭŦŤŵųŰůŪŤġħġņŭŦŤŵųŪŤŢŭġłűűŭŪŢůŤŦŴ

ԻՂ㢶ីኇᏢ؅Ԥ३ϴѧ

ਢ၆Ⴚސ۹ġĮġଽ઻ਢ၆

ŇŢŴũŪŰůġħġłŤŤŦŴŴŰųŪŦŴġĮġʼnŪŨũġŇŢŴũŪŰů

ՙ࡝Ԥ३ϴѧġĮ łůŵŦűųŪŮŢġŘŪųŦţŢŨ

ਢ၆Ⴚސ۹

ŇŢŴũŪŰůġħġłŤŤŦŴŴŰųŪŦŴ

ńŢŭŷŪůġŌŭŦŪůġŖůťŦųŸŦŢųĭ ŢġťŪŷŪŴŪŰůġŰŧġőŗʼnġńŰųű

ਢ၆Ⴚސ۹ġĮġၼଢ଼ЅИѴҢࠢ

ŇŢŴũŪŰůġħġłŤŤŦŴŴŰųŪŦŴġĮġŔűŰųŵŴġħġŐŶŵťŰŰųġőųŰťŶŤŵŴ

ЊѠၥྛԤ३ϴѧġĮ

ńŰŭŶŮţŪŢ פᓡ۹ġİġᓡᢈЅନዂ ŇŢŴŵŧŰŰťġİġœŦŴŵŢŶųŢůŵŴ

ॷ෫҆ഽࡊ

Ꭾ᜸ ŇŰŰŵŸŦŢų

Իᝋ୽ሬ௡޶Ԥ३ϴѧġĮ

ࡦёყ ഭ঍ЅۨࡉҢࠢ

ŇŶųůŪŵŶųŦġħġʼnŰŮŦġłŤŤŦŴŴŰųŪŦŴ

ᆃஶჿחΰҢࠢĩॷ෫ĪԤ३ϴѧ

এΡ៖౩Ѕ୊ஶ౰ࠢ őŦųŴŰůŢŭġʼnŦŢŭŵũġńŢųŦġőųŰťŶŤŵŴ

ۢᐸී୽ሬԤ३ϴѧ

ᔉڋЅڋ็୦ࠢ

ŊůŧŢůŵġħġńũŪŭťġŎŦųŤũŢůťŪŴŦ

ო၉ືܾ׹ၥԤ३ϴѧġĮ ʼnŢŭŭŮŢųŬġŃŢţŪŦŴ

Ⴍ୵Ȟ݈୛ȟ œŦŵŢŪŭġĩŔŦųŷŪŤŦŴĪ

ॷ෫ႫᐷԤ३ϴѧ

டߞ۹ ŔűŦŤŪŢŭŵźġŔŵŰųŦŴ

དྷຜछಁᜢ

ŃŭŶŦţŦŭŭġʼnŰůŨġŌŰůŨġōŵťġĮ

ŅŢŷŪťŰŧŧġħġłŤŢůŵŢ

຺઻ѿൟ ŔŶűŦųŮŢųŬŦŵŴ

ŋŢŴŰůŴġ▪ġŇŰŰťġħġōŪŷŪůŨ

មᒼЅੵ᝘۹ ŘŢŵŤũġħġŋŦŸŦŭŭŦųź

ਢ໢ංġĮ ŅŪŨŪŵŢŭĮŇŢŤŵŰųź

Ⴋଉ

ŕŦŭŦŤŰŮŮŶůŪŤŢŵŪŰůŴ

ॷ෫ႫଉԤ३ϴѧġĮ

őńńŘġʼnŌŕ

ŔŦųŷŪŤŦġŊůťŶŴŵųźġōŦŢťŦų ಼಼୽ሬ௡޶Ԥ३ϴѧġĮġ

ŔŶŪŴŴŦġőųŰŨųŢŮŮŦġடߞ۹

19

HKRMA NEWSLETTER 零售商