Basic HTML Version
New Member's Column
新會員專欄
成立於
2002
年的
Crocs Hong Kong L imi ted
為
一家世界知名的鞋履設計、生產及零售商，以
Croc s™
品牌於市場上推出男裝、女裝及童裝的
創新及休閒鞋款，至今已推出超過
250
多款，適
合不同類型的生活模式。
Crocs™
為消費者提供獨特的款式，供不同人士在
任何生活場合穿著。全球數以百萬計的
Croc s™
愛好者都穿上設計獨特、高效、多功能和舒適的
Crocs™
鞋履上班、玩樂，享受源自
Crocs™
的無窮
歡樂。
所有
Crocs™
鞋履均採用獨有的
Croslite™
物料，這
是品牌的一項重大創新技術。因此
Croslite™
所製
造的鞋款不但鞋底不脫色，且具柔軟和防臭的特
點，並體貼符合腳型。
Croc s™
致力為消費者提供舒適、時尚的鞋履，
近年不斷增加鞋款設計，並加入傳統材料，如帆
布、皮革等，為鞋款注入無限創意。在研發新產
品的同時，
Crocs™
依然繼續採用
Croslite™
作為鞋
墊，讓每一位消費者能享受超然的舒適感。
Crocs™
於
2006
年把風靡消費者的
Jibbitz™
鞋飾扣收
購旗下。色彩繽紛、有趣好玩的
Jibbitz™
鞋飾扣專
為
Crocs™
鞋履而設，消費者可發揮創意，自行設
計及配搭，為
Crocs™
鞋履打造獨一無二的風格。
Croc s™
在香港擁有良好的零售網絡，在中環、
銅鑼灣、尖沙咀及旺角等人流暢旺的購物熱點設
有概念店。此外，
Croc s™
亦與音樂、藝術等不
同單位合作，配合傳統及網上市場銷售和推廣渠
道，讓更多消費者認識品牌。
於
1999
年創立的訂造梳化專家茲曼尼，業務以梳
化設計及製造為主，全港共有十一間零售店，其
產品更遠銷至亞、非、歐、美三十多個國家及地
區，更於丹麥、南韓、新加坡、日本、泰國及澳
洲開設茲曼尼品牌概念店，亦為歐洲高級家具品
牌設計及生產梳化。
茲曼尼的產品，款式設計與實用功能並重，透過
與歐洲設計師合作，將當地最新潮流及設計意念
帶到香港。其生產線參考歐洲「重視品質測試」
的生產模式運作，規格及標準均達國際水平。茲
曼尼更率先引入梳化自由配搭新意念，且於店內
提供先進的電腦梳化
mix & match
技術服務，讓顧
客即時預覽其自創梳化的立體效果。
茲曼尼支持原創設計，於
2009
年成立
G i o rman i
Home Gal lery
與本地創意界合作，為梳化設計注
入不同風格的創新元素，以及開發多種類型的家
品配件，並藉此為不同界別的創意人才提供展示
才華的平台，推動本港創意文化。曾合作的創作
企劃包括與
Chocolate Rain
共同創作親子拼布小家
具、與時裝設計師
Lucy Shih
合作設計環保健體愛
心
Hug Sofa
、與
Husky x 3
合辦慈善創意展覽、與
多媒體創作人歐陽應霽共同創作全球首創的「雞
蛋仔」梳化、與藝術家梁美萍合作「迷你樓
G
座
7
室」裝置藝術展覽、與本港著名設計師劉小康合
作推出藝術家品「
Piggy
」。
繼
2010
年位於
MegaBox
面積逾
15,000
平方呎之旗
艦店開業，今年茲曼尼推出時尚簡約歐洲風格的
Giormani Deluxe
系列，並於尖沙咀
iSQUARE
開設
全新超級店，為顧客帶來梳化購物新體驗。茲曼
尼亦積極承擔企業社會責任，展開為期一年、激
勵兒童創意及領導才能的「創新小領袖」計劃。
Founded in 2002 as a world leader in innovative casual footwear for
men, women and children, Crocs™ offers more than 250 distinctive
shoe styles to suit every lifestyle.
As lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort, style and support for every occasion and season.
Around the globe, millions of Crocs™ fans enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
All Crocs™ shoes feature Croslite™, a proprietary, revolutionary material
that produces soft, non-marking and odor-resistant shoes, which
conform to people’s feet.
Since the Company branched out and expanded its product offerings,
it has been incorporating traditional materials (such as canvas and
leather) into its products. Although the aesthetics of the shoes may
have evolved, Crocs™ continues to incorporate Croslite™ material in the
footbed of every pair to ensure profound comfort.
In 2006, Crocs™ added Jibbitz™ products into the mix. Jibbitz™ charms
are fun, colorful and thematically designed for Crocs™ shoes. The
unique array of charms allows customers to personalize and customize
their shoes to reflect their individuality.
With a bevy of popular stores in high footfall areas – Central, Causeway
Bay, Tsim Sha Tsui and Mongkok, Crocs™ holds a prominent position
amongst retail outlets in Hong Kong. Through successful collaborations
and crossovers with art, music and sport, Crocs™ Hong Kong ensures
different markets are communicated with – raising awareness, creating
excitement and driving footfall to points of purchase, through a
combination of online and offline communication strategies.
The tailor-made sofa specialist, Giormani, was founded in 1999 and
specialized in sofa design and manufacturing. It is the largest sofa
specialty chain stores in Hong Kong with 11 retail outlets. Giormani’s
success is not limited to the domestic market, there are Giormani
brand concept stores in Denmark, South Korea, Singapore, Japan,
Australia and Thailand, and products bearing the Giormani label are
distributed to more than 30 countries/ regions worldwide. Giormani
also provides design and production services for many European up-
market furniture brands.
By cooperating with European designers and introducing the latest
designs to Hong Kong, Giormani products are known to be both
stylish and functional. Its production line follows the European
production model, with great emphasis on product testing, ensuring
the quality of its products are up to international standard. Giormani
has also pioneered the “create your own sofa” concept in Hong Kong
which allows customers to create their own sofas from choosing their
preferred colour, pattern and material. Customers can even preview
the 3D models of their works with the computerized mix & match
service that Giormani introduced.
With the insistence on design originality, Giormani set up ‘Giormani
Home Gallery’ in 2009. By working with some local creative artists of
different fields, it imbued its sofa designs with diverse creativity and
different styles, and opened new product lines and different kinds
of home gadgets. The crossover cooperation exemplifies Giormani’s
commitment to foster local creative community, by providing them
with a platform where they can showcase their creative talents and
artistic works. Giormani Home Gallery showcased: family patchwork
furniture co-created with Chocolate Rain; environmentally friendly,
healthy and caring Hug Sofa co-designed with fashion designer Lucy
Shih; a charitable and creative exhibition co-organized with local
creative brand Husky x 3; the first conceptual ‘Egg Waffle’ sofa co-
invented with the multi-media artist Craig Au Yeung; the installation
art exhibition of ‘Room 7, Block G, Mini House’ by the international
visual artist Leung Mei Ping; the creative home piece ‘Piggy’ co-created
with famous local designer Freeman Lau.
Giormani opened a 15,000-square-foot flagship store in Megabox
last year and this year it launched a new superstore in iSQUARE and a
new product line ‘Giormani Deluxe’ to bring new shopping experience
for customers. It also organized a one-year creative and leadership
training programme ‘Little Champions of Innovation’ which aimed to
inspire and develop children’s potentials.
Information provided by member
資料由會員提供
Information provided by member
資料由會員提供
Crocs Hong Kong Limited
Giormani
茲曼尼
44
45
HKRMA NEWSLETTER
零售商