Page 2 - HKRMA_Retailers2014_Winter_SP

EDITORIAL BOARD

Editor

Ms. Ruth Yu

Executive Director - HKRMA

Assistant Editors

Ms. Katherine Yu

Communications & Public Relations Manager - HKRMA

Ms. Column Chu

Assistant Manager - HKRMA

Contributors

Ms. Caroline Mak, JP

Chairman - HKRMA

Hon. Vincent Fang, SBS, JP

Legislative Councillor (Functional Constituency Representative for Wholesale & Retail)

CONTENTS

About Hong Kong Retail Management Association 香港零售管理協會

香港零售管理協會於1983年由一班高 瞻遠矚的零售商共同創辦，他們肩負 著任重道遠的使命，代表香港零售業 發表一致意見。協會成立31年來，處 理眾多對零售商有切身影響的事宜， 亦透過獎項、教育及培訓推廣零售 業。現至今日，協會已成為香港主要 的零售協會，會員公司的零售店舖逾 7,800間，會員公司的僱員數目佔本港 總零售僱員逾半。

協會的會員公司網羅各種類型的零售 業務，涵蓋美容及化粧品、餐飲、超 級市場、百貨公司、便利店、藥房、 鐘錶及珠寶、時裝飾物、家具及居室 用品、電子及電器用品、電訊、零售 （服務）、專門店，以及供應商、批 發商，以及與業界相關的服務機構。

香港零售管理協會是亞太零售商協會 聯盟（FAPRA）的創會會員之一。該聯 盟於1989年成立，目前其會員遍及17 個亞太區國家／地區，每個會員均由 主要零售協會擔任代表。

我們的使命

1. 代表零售商對切身影響零售商的政 策和問題發表一致意見，捍衛業界 權益。

2. 於常見問題上互相交流及共享資訊。 3. 透過教育及培訓提高零售業的地位 和專業水平。

我們的代表性

協會獲公認為最能代表本港零售業的 機構，外界經常徵詢協會對業界相關 事宜的意見。 協會經常代表其會員， 向政府就切身影響零售業的事宜發表 意見，並主動與會員商討某些重大政 策，以保障會員的權益。

The Hong Kong Retail Management Association (HKRMA) was founded in 1983 by a group of visionary retailers with a long-term mission to present a unified voice for Hong Kong’s retail industry. For 31 years the Association has played a vital role in addressing the many issues affecting retailers and by promoting our retail industry through awards, education and training.

Today, the HKRMA is the major retail association in Hong Kong. Our members represent more than 7,800 retail outlets employing over half of the local retail workforce. Members organizations cover var ious t ypes of retai l businesses ranging from beauty products and cosmetics to catering and food, supermarkets, department stores, convenience stores, drug stores, watches and jewellery, fashion and accessories, furniture and home accessories, electronic and electrical appliances, telecommunications, retail (services), and specialty stores, as well as suppliers, wholesalers and industry related service organizations. The HKRMA is one of the founding member s of the Federation of Asia-Pacific Retailers Associations (FAPRA) established in 1989. Currently, members of FAPRA cover 17 countries/regions in the Asia Pacific with each being represented by the key retail association.

Our Mission

1. To present a unified voice on behalf of the retail industry with regard to policy and advocating on issues that affect retailers. 2. To exchange and share information on common issues. 3. To raise the status and professionalism of retailing through education and training.

Our Representation

The HKRMA is recognized as the leading organization representing the retail industry in Hong Kong and the body to be consulted on industr y related issues. The As soc iat ion al so makes regular submi s s ions to the Government on behalf of its members on issues that affect the retail industry and initiates discussions with members on major policies to ensure that their interests are being heard.

‘ Retailers ’ is a quarterly newsletter of the Hong Kong Retail Management Association. Complimentary copies are distributed to all HKRMA members, members of the Federation of Asia-Pacific Retailers Associations (FAPRA - encompassing 17 Asian Pacific economies), key Government officials and departments, related organizations as well as local and overseas business contacts.

Subscriptions

HKRMA Members : Complimentary Non-Members : HK$50.00 per copy

(For subscription enquiries of “RETAILERS”, please contact Ms. Peggy Ng of HKRMA.)

Advertising in ‘ Retailers ’/ HKRMA Membership

For enquiries, please contact the Association at (852) 2866-8311 for details.

Copyright

No part of this newsletter can be reproduced without the prior written permission of

the Hong Kong Retail Management Association.

7/F., First Commericial Building,

33-35 Leighton Road, Causeway Bay, Hong Kong Tel : (852) 2866-8311 Fax : (852) 2866-8380 Website: www.hkrma.org

02 Table of Contents

03 Message from the Chairman of HKRMA 05 Message from Hon. Vincent Fang

Cover Story

08 Highlights of 2014 Annual Ball cum Retail Awards Presentation Ceremony

Flagship Programmes

14 2014 Service & Courtesy Award - Award Presentation

21 Mystery Shoppers Programme "2014 Service Retailers of the Year" Presentation Ceremony 28 2014 Hong Kong Awards for Industries: Customer Service Award Presentation Ceremony

Event Highlights

34 Cocktail Party to Celebrate HKRMA Office Expansion 37 Earn & Learn Pilot Scheme for Retail Industry

Knowledge Sharing

38 Seminar on "Latest Retail Environment & FMCG Category Trends in Hong Kong & Macau" 39 Seminar on ReTAAS

41 2015 Retail Conference - Success & Sustainability SME Support

42 SME Retail Talk

43 Study Tour for SME Retailers

45 Sharing Talk on Enhancing Retailers' Competitiveness cum SME Excellence Service Award Ceremony

Industry News

46 Recognition of Prior Learning (RPL) for the Retail Industry - Kick-off Ceremony 47 Report on Manpower Situation of the Hong Kong Retail Industry - Salary Trends for 2014

Members' Corner

49 Welcome to join HKRMA Membership 51 Policies & Legislation Column 51 List of HKRMA Functions