With a view to promoting online retailing and boosting consumer
confidence in Hong Kong’s online shops, we successfully launched
the "Quality E-Shop Recognition Scheme" earlier this year. This is
the first scheme of its kind in Hong Kong in terms of the breadth
and depth of its reach, as measured by a comprehensive set of
assessments endorsed by both local and international e-commerce
leaders.
Through this Scheme, we aim to set new industry standards
and best practices for online retailing in Hong Kong. Despite its
newness, we are pleased to see over 40 e-shops participating
already from diverse retail categories and different scales of
operation. Almost all of them have obtained quality recognition
and are eligible to compete for the “Top 10 Quality E-Shop
Award” at year end to enjoy a series of publicity programmes and
exposure.
Building an e-commerce ecosystem requires talent. In March
this year, we were happy to see a first-ever Specification of
Competency Standards (SCS) for retail e-business introduced by
the Qualifications Framework (QF) Secretariat with the support of
the Association. Covering major functional areas of the e-tailing
business, the document represents a key reference for our industry
in training e-commerce practitioners.
Promoting e-commerce in the retail industry is no easy task and
it will be a long-term endeavour. To this end, the Association’s
Ex-Co set up an E-Commerce Sub-Committee this July to assist
members and retailers to grasp the e-commerce and O2O
opportunities available to them, and to lead industry advancement.
We will be seeing more such initiatives in the near future.
Strengthening Our Voice and Getting Heard
Hong Kong has been experiencing a lot of disharmony on both
the societal and political fronts in recent years, a situation that is
harmful to the city’s economic development and competitiveness.
With a new Government in place, the Association continues
to represent the best interests of retailers and promote the
professional and vibrant image of our industry.
To better reflect retailers’ concerns to the Government and the
Legislative Council, we have been working closely with Mr. Peter
Shiu, the new LegCo representative for the Wholesale and Retail
sector, on a wide range of legislative and regulation issues.
For example, together with Mr. Shiu, we have urged the Food
and Health Bureau to consult the retail trade and other major
stakeholders before launching the Hong Kong Code of Marketing
for Formula Milk and Related Products, and Food Products for
Infants and Young Children.
為了推廣網上零售及加強消費者於香港網店
購物的信心，協會於本年度成功推出「優質
網店認證計劃」。這項認證計劃的評審準則
獲多間本地及國際電子商貿龍頭企業給予意
見和認可，計劃之深廣，開創了香港業界的
先河。
協會透過這項認證計劃為香港網店釐定新的行
業標準及最佳網上營商模式。雖然計劃推出不
久，但協會樂見逾40家來自不同零售組別及具
有不同營運規模的網店參與這項計劃。參與計
劃的網店獲得「優質網店」的認證，而大部份
都符合資格競逐協會於年底舉行的「十大優質
網店」獎項，以享有一系列推廣活動及宣傳機
會。
擁有相關的人才對建立電商生態系統非常重
要。今年3月，協會喜見資歷架構秘書處在
協會的支持下新增零售業電子商務《能力標
準說明》。這份《能力標準說明》涵蓋了電
子零售業務的主要功能範疇，是零售界用來
培訓電子商務從業員的主要參考資料。
為零售業推廣電子商務絕非易事，任重而道
遠。為此，協會執委會於今年7月成立電子
商務委員會，協助會員及零售商把握電子商
務及線下線上帶來的機遇，引領零售業邁步
向前。協會將在短期內推出活動細節。
加強為業界發聲
近年，香港陷入社會及政治爭拗，削弱了香
港經濟發展及競爭力。隨著新一屆政府上
任，協會繼續代表零售業爭取最佳利益，推
廣零售業專業且充滿活力的形象。
就零售商關注的政策事項，協會一直與新任
的立法會批發及零售界代表邵家輝議員緊密
合作，攜手向政府及立法會反映業界意見，
包括促請食物及衞生局在推行《香港配方奶
及相關產品和嬰幼兒食品銷售守則》之前務
必諮詢零售業及其他主要持份者。
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