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All Retail Workshops from September to November have been fully booked. The Association sincerely thanks for participants’
enthusiastic support!
9
月份至
11
月份的零售工作坊經已全部額滿，協會十分感謝所有參加者的支持！
Supplier relationship management is an essential element
in retail business. Effective supply-chain management helps
maintain a company’s competitiveness. The workshop
discussed several key factors that SME retailers should take
into account in this respect: current and future business
environment, comprehensive assessments on suppliers, as
well as the requirements of both the quality and quantity
of products, and additional operating capital. Moreover,
it is imperative for a company to strive to maintain a
harmonious relationship with its suppliers by all means.
導師指出供應商管理是零售業的靈魂，能做好供應鏈管
理工作，有助維持公司的競爭力。要有效管理供應商，
一些重要的因素包括：目前及未來的營商環境、對供應
商的全面考核、貨品質量及額外營運資金的需求。當
然，最重要的是要時刻與供應商保持良好關係。
At this full-day workshop, representatives from SME
retailers learned ways to handle customer complaints
– which has become one of the most impor tant
issues in retai l indus tr y today. Through group
discussions, video viewing and role plays, participants
walked away not only with knowledge of customer
behaviour, but also with ready-to-use skills to deal
with complaints from different kinds of customers, all
to enhance customer experience.
如何有效地處理顧客投訴是零售前線的重要課題之一。
工作坊導師讓中小企零售商透過小組討論、影片觀賞及
角色扮演，了解顧客行為特徵，以及處理顧客投訴的實
用技巧，積極為顧客提供最佳的購物體驗。
Effective Supplier Relationship
Management and Outsourcing
Management (August 9)
有效供應商管理與外判管理
(8
月
9
日
)
How to create and manage a brand has become
a hot topic for every business. In view of this, the
Association put together this workshop for veteran
instructor to share experience with SME retailers.
Through interactive activities, participants were able
to understand more about brand management in a
fun and inspiring atmosphere.
品牌營造及管理是近來新興的營商課題，因此協會安排
了導師與中小企零售商分享品牌知識。參加者從不同的
互動環節中，輕鬆學習到品牌管理的要訣及技巧。
High-impact Strategic Brand
Management for SME Retail
Chains (August 23)
高效策略品牌管理
(8
月
23
日
)
This workshop was full of fun! Participants learned
ways to communicate with different people through
role playing. More importantly, they were also taught
the secret to start a conversation with customers and
to win their hearts.
導師藉著簡單遊戲及角色模擬，一方面讓組員互相認
識，另一方面刺激組員思維，讓他們了解與人相處之
道，進而掌握與顧客打開話題的技巧，贏取顧客歡心。
Connectingwith Customers
(August 25)
90
秒內贏取顧客歡心
(8
月
25
日
)
Effectively Handle Customer
Complaints (August 15)
有效應付顧客投訴
(8
月
15
日
)
17
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零售商