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Award Structure 獎項級別

The Award Structure for the Customer Service category consists of three levels:

獎項共分為三個級別：

參賽得益

獲獎機構的卓越成就可獲得表揚和宣傳。 各參賽機構之顧客服務計劃之成效可獲 得彰顯及提升。

參賽機構，以致整體服務行業的服務水 平可獲改善及提升。

獲獎機構將得到廣泛的宣傳和各界之 認同。

Benefits of Participation

The companies with outstanding achievements in customer service will be recognized and publicized.

The effectiveness of each company's customer service improvement programme could be promoted and enhanced.

The service level of individual companies as well as the whole service sector could be improved and enhanced.

The award winning companies will receive extensive media coverage and recognition.

參賽資格

除政府部門/機構外，在香港經營業務的 企業均符合參賽資格。企業內以服務消 費者為主的部門亦可參賽。 參賽機構主要於香港提供服務。 參賽機構必須從事服務行業及在香港擁 有零售店舖、顧客服務中心或對外的客 戶服務渠道，以便主辦機構以神秘顧客 探訪的形式進行評審。

參賽辦法

參賽機構必須呈交一份有關其顧客服務的計 劃書，其中須重點列明公司對優質顧客服務 的見解，並如何提高其顧客服務的建議。

Eligibility

Companies and organizations operating in Hong Kong (except departments/ agencies of the HKSAR Government) are eligible to enter. The Awards are also open to individual division of a company provided that the principal activity of the division is providing service to consumers.

Participating companies should be engaged in service oriented businesses. The "service" in question should be mainly provided in Hong Kong.

To enable on-site mystery shoppers assessment by the organizer to form part of the judging, participating companies should either have a retail or service outlet, or an external customer service channel where the organizer could perform such mystery assessment.

Enrollment

Participating companies will be invited to submit a written Customer Service Proposal which should highl ight the company ' s cus tomer ser v ice re lated programme(s) and management philosophies in achieving and providing quality service to their customers.

得獎機構獲得廣泛宣傳

Award winners received extensive publicity

得獎機構於頒獎禮上接受嘉許

Award winners at the Awards Presentation Ceremony

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