Seminar 1
講座一
Practical E-Sales Generation
for Retailers
提升
E-SALES
冇難度
How to use search engine to locate
target customers
如何利用搜尋器找到目標客戶
How to make use of video advertise-
ment in a cost-effective way
如何令短片廣告更有成本效益
How to effectively boost market pre-
sence using digital PR
利用數碼
PR
有效地搶佔市場
24-8-2016
Wednesday
星期三
Seminar 2
講座二
Growing Customer Database for
Sales Expansion
如何擴大顧客數據庫以增加銷售額
How to make use of Social Media to
grow fan base
以社交媒體吸納支持者
How to use eDM to build up proper
mindset and vision among target
customers
如何利用
eDM
吸引目標顧客的思維
及視線
How to gain market insight and
recruit target customers using online
surveys
如何利用網上問卷取得市場重要的訊
息及接觸目標顧客
28-9-2016
Wednesday
星期三
Seminar 3
講座三
Ideal E-Shopping Experience for
Return & Repeat Customers
以
E-SHOPPING
顧客體驗贏取顧客
How to build a successful strategy
that brings forth quality online
shopping experience
建立優質網上購物顧客體驗的成功
策略
How to convert first-time shoppers of
your online shops into repeat
customers
如何吸引網上新客戶再次光顧
How to design loyalty and
membership programs for Return/
Repeat/Refer purchases
如何針對在網上重複購物顧客而設計
的顧客忠誠
/
會員計劃
26-10-2016
Wednesday
星期三
Seminars on Successful e-Tailing in the MobileAGE
「M」世代零售營銷實戰講座系列
More and more people nowadays are unable to do without a mobile device, and
they get used to navigate across social media sites, search information, pricing out
online and even shopping with mobile handsets. The emergence of smart phones has
significantly changed the general public's habits and consumption pattern.
To assist members in grasping business opportunities, the Association held a seminar
on customer management strategy in MobileAGE on 26 May. Its objective was to
allow members to deepen their understanding about customer's consumption pattern
in this age, while mastering the essential skills to interact effectively with customers on
social media. This would help retailers stand out from their peers and enhance their
brand image.
In view of an enthusiastic response to the seminar, the Association will hold a series of
seminars on successful e-tailing in the MobileAGE.
現世代人人機不離手，越來越多人習慣以手機
瀏覽不同社交媒體、找尋資訊、上網格價，甚
至購物。智能手機的出現已大大改變了大眾生
活習慣以及消費模式。
為協助會員掌握先機，協會於
5
月
26
日舉辦了
「
M
」世代客戶管理策略講座，讓會員了解顧
客在
M
世代的消費模式，掌握在社交媒體上與
顧客互動的要點，有助企業突圍而出，提升品
牌形象。
由於反應熱烈，協會特別就「
M
」世代零售營
銷加開一系列講座。
Seminars on Customer Management
Strategy in MobileAGE
「M」世代客戶管理策略講座
Upcoming Activities
活動預告
Knowledge Sharing
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