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Flagship Programmes
Hong Kong is renowned as an international city of quality services, and the retail
industry's service standard is among the best in the world. Such stellar achievement
is attributable to retailers' keen and persistent efforts to strive for service excellence.
In addition, the introduction of HKRMA's Mystery Shopper Programme (MSP) has
successfully put in place a set of objective assessment criteria for gauging quality
service for the industry.
Since its inception in 1996, the MSP has been well received in the industry, and more
than 500 participating brands have participated in the Programme, covering more
than 120,000 mystery shopper assessment visits. The number of retail categories
has been increased from 6 to 20.
To mark the 20
th
anniversary of the Programme this year, the Association introduces
the "The Most-Award-Winning Brand" and the "The Most-Active-Participating Brand"
awards to encourage participating retailers in their pursuit of service excellence.
We congratulate the following companies for their outstanding performance!
香港被譽為國際服務之都，而零售業的服務水平
在全球亦數一數二。有此驕人成果，全憑業界一
直以來對優質服務的重視和堅持。香港零售管理
協會「神秘顧客計劃」的設立，更為業界奠定了
優質服務的客觀評審準則。
「神秘顧客計劃」於
1996
年創立，廣受業界歡
迎，推出至今已進行了超過
120,000
次神秘顧客
探訪，參與品牌超過
500
個，由最初
6
個零售組
別，增加至現時
20
個。
今年適逢計劃邁進
20
周年，協會趁此大日子，特
設「最踴躍參與品牌」和「獲獎次數最多品牌」
獎項，鼓勵參與的零售機構繼續努力，在服務上
精益求精。
協會祝賀以下服務出眾的零售機構
!
The Most-Award-Winning Brand
獲獎次數最多品牌
金獎
Gold Award
Sa Sa International Holdings Ltd - La Colline Shop
莎莎國際控股有限公司
- La Colline Shop
銀獎
Silver Award
Chinese Arts & Crafts (HK) Ltd
中藝
(
香港
)
有限公司
銅獎
Bronze Award
CSL Mobile Limited - 1O1O
香港移動通訊有限公司
- 1O1O
The Most-Active-Participating Brand
最踴躍參與品牌
G2000 (Apparel) Ltd - G2000
縱橫二千有限公司
Pizza Hut Hong Kong
香港必勝客
Sa Sa International Holdings Ltd - Sa Sa Cosmetics Co Ltd
莎莎國際控股有限公司
- Sa Sa Cosmetics Co Ltd
Swire Resources Ltd - Marathon Sports
太古資源有限公司
-
馬拉松
The Dairy Farm Company, Limited - Mannings
牛奶有限公司
-
萬寧
香港零售管理協會「神秘顧客計劃」
二十週年特別紀念獎
SpecialAwards Marking the 20
th
Anniversary of
the HKRMAMystery Shopper Programme
16
