Ms. Angel Young advised local retailers to work out their long-
term blueprints to grasp business opportunities, because there
are immense online shopping opportunities in China. Nielsen's
surveys have shown that 98% of interviewees in China said they had shopped online. This
figure was higher than 89% shown elsewhere in the world. Likewise, the percentage
of Mainland consumers who had shopped fashion, electronic products and cosmetic
products in the past six months was far higher than that of consumers globally.
Ms. Young suggested retailers combining the advantages of both online and offline channels in
order to create synergies. She said customers have different online preferences. For example,
customers generally focus more on product information when shopping fashion; and they
will pay more attention to other users' comments when shopping cosmetic products. This
has indicated that we have ushered in an era of MeCommerce. It is necessary for retailers
to customize promotional strategies, and provide the most appropriate and personalized
information to meet different customer preferences and demands.
楊慧旋女士認為中國網購機遇龐大，本港
零售商把握商機需有宏觀的藍圖。據尼爾
森的調查顯示，中國有
98%
受訪者表示曾
在網上購物，比全球
89%
的比例為高，而
過去
6
個月曾網購時裝、電子產品、化裝
品的內地消費者比例也遠高於全球。
楊女士建議零售商結合線上和線下優勢，
達致互相輝映的效果。她指出顧客上網習
慣各有不同，如購買時裝多是留意產品資
訊，而購買化妝品則看重評價。這正標誌
MeCommerce
時代來臨，零售商需因應
顧客不同喜好與需要，制定個人化推廣策
略，提供最合適而貼身的資訊。
Connected Commerce - Driving Sales Through Online and Offline Channels
跨平台營商模式 -結合傳統零售及線上業務的生存之道
Ms. Angel Young, Managing Director, Nielsen Hong Kong and Macau
尼爾森
(
香港及澳門
)
董事總經理 楊慧旋女士
|
Cover Story
“Retail Conference – Success & Sustainability 2016”
2016零售研討會「卓越零售持續成就」
Session I Driving Growth in the World of Omni-Channel Retailing
第一節
探索全渠道零售世界的增長動力
Hong Kong Retail Management Association hosted on 7 June the 8
th
Retail Conference - Success & Sustainability, where
more than 600 guests interacted with eight business leaders on the topics of "Omni-Channel Retailing" and "Retail
Rejuvenation: Great Leap Forward Despite Downturns". They also discussed strategies to explore business opportunities
for future development.
香港零售管理協會於
6
月
7
日舉辦了第八屆「卓越零售 持續成就」零售研討會。當日雲集
600
多位業界朋友，與
8
位商界領袖，環繞
「全渠道零售」及「無懼逆境的零售生命力」作交流，共商對策，為未來發展探索商機。
8
