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Cover Story
"Red A" brand has rooted in Hong Kong for 67 years. Most
products under this brand have deeply impressed many local
people. Ms. Jessica Leung said that, despite a declining local
manufacturing industry in the 80's and 90's, the company has insisted that "Red
A" products are made in Hong Kong. Meanwhile, it has actively developed multi-
functional products, as the company has been committed to the quality of the
products, and has thus obtained a number of "ISO" certifications.
Ms. Jessica Leung joined the company six years ago as a member of the company's
third-generation management team. With the corporate beliefs of creativity and
innovation, she continues to rejuvenate the brand and employs a team of post-90s
generation to design multi-functional houseware products with innovative thinking.
It has also developed an online shopping platform to promote the brand. "Red A"
brand represents a story about "100% Made in Hong Kong" and embodies the spirit
of Hong Kong people, that is, having courage to rise up to challenges.
紅
A
植根香港
67
年，許多產品皆令人留下深刻
印象。梁馨蘭女士分享，雖然
80
、
90
年代本地
製造業開始式微，但紅
A
堅持香港製造，積極
發展多功能產品，並堅持產品質素，取得多項
ISO
認證。
梁馨蘭女士
6
年前加入公司，作為第三代管理
人，她秉承公司靈活創新的信念，持續革新品
牌，並聘用
90
後團隊，以新思維設計多功能
家品。近年更發展網上購物平台，推動品牌持
續向前。紅
A
演繹了一個百份百香港製造的故
事，體現港人逆流而上的精神。
Three Generations Rise Up to Challenges
三代人逆流而上的精神
Ms. Jessica Leung, Business Development Director, Star Industrial Co. Ltd.
星光實業有限公司業務拓展總監 梁馨蘭女士
Having joined the Swire Resources for more than a decade,
Ms. Janis Tam has experienced hardships brought about by
Asian economic crisis and keen competitions from sizable
foreign brands. She viewed that no matter what difficulties one may endure, he
or she should adjust his or her own mindset, so that one can thrive by tackling
challenges bravely. Most importantly, we need to address our customers' needs and
keep up with the trend, she said.
Ms. Tam shared that currently the sports market saw two major trends. One of them
is "technologic innovation" which means that consumers are concerned about product
quality and new technologies to enhance product function . The second trend is that
more consumers are attaching importance to sports and fitness. With the growing
popularity of "sport fashion", sports products have become fashion among the
youngsters. Given that the retail market is weakening, Ms. Tam suggested that it is
time for us to rethink and to analyze the customer base to see how to provide more
meticulous and personalized services.
加入太古資源有限公司十多年，經歷了亞洲金
融風暴，並面對外國大型品牌進駐的強大競
爭，譚錦儀女士都能迎難而上。她認為無論遇
到甚麼困難，都應該調整自己的心態，要勇於
面對困難，才能從中找出機遇，而當中最重要
是要貼近顧客的需要及潮流趨勢。
譚女士分享現時運動市場出現兩大變革趨勢。
其一是「
technologic innovation
」，即消費者
關注產品質素及科技創新令產品功能大增。第
二是消費者日益重視運動健美，第二是「
sport
f a sh i on
」日漸流行，運動產品成為年青人的
時尚。對於現時零售市道疲弱，譚女士認為是
時候反思，要去分析客群，使服務能做得更精
細，更到位。
Turning Challenges into Opportunities and Understanding Consumer Trends
轉危為機 了解消費趨勢
Ms. Janis Tam, Managing Director, Swire Resources Ltd.
太古資源有限公司董事總經理 譚錦儀女士
12
