Cover Story
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Mr. Frankie Ho said that in order to stand out from industry
peers in a connected world, it is essential for retailers to
watch closely the mobile market trend. This is because online
shopping using smart phones is growing rapidly, while varieties of apps are flourishing.
Retailers should be well aware of the distribution of consumers before mapping out
their strategies. For example, 58.8% of smart phone users in the Mainland are living in
the eastern and southern China, and that they are mostly young people and are male.
Mr. Ho said that since Mainland travelers mostly start searching travel information
online some 20 days before their departure, retailers may customize their advertising
solutions on related web platforms, and apply "location-based services" to target a
particular customer base. As long as these inbound Mainland travelers have arrived at
certain shopping malls or districts in Hong Kong, retailers can distribute their product
information and discount offers to their handsets to attract the travelers.
何建邦先生認為，零售商如想在網絡世界突
圍而出，須留意移動
(Mobile)
市場趨勢，因
手機網購正快速增長，各種應用程式百花齊
放。零售商制定策略前應了解消費者分布，
如內地智能手機用戶
58.8%
集中在華東和華
南，且多屬年輕一群，並以男性居多。
何先生表示，由於內地旅客多在出發前
20
多
天便開始上網搜尋旅遊資訊，零售商可在相關
網上平台度身訂做廣告方案，更可選用「行動
定位服務」，針對特定客戶群。只要內地旅客
到達香港指定商場或地區，商戶便可透過手機
發放產品資訊和優惠，吸引旅客。
Seizing Business Opportunities with Mobile Marketing
Mobile推廣準確捕捉商機
Mr. Frankie Ho, General Manager, Baidu International
Baidu International
總經理 何建邦先生
9
