Cover Story
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Session II Retail Rejuvenation: Great Leap Forward Despite Downturns
第二節
無懼逆境的零售生命力
At the morning session of the panel discussion, moderator
Mr. Cheng raised that SMEs have limited resources, how
do they prepare for developing and investing in omni-
channel retailing?
All guests viewed that an online business can be accessible by customers around
the clock, and all products can be made available on its online store to enable
customers to shop in a well-informed manner. However, no matter whether
one develops omni-channel retailing from online or offline first, a business
should have a clear positioning. It is also important for a business to consider
the objectives and the goals of these plans before implementing their various
marketing campaigns, or any plan for enhancing customers' shopping experience.
In connection with the hot topic "Big Data", the guests opined that data collection
is a challenge, and retailers should consider beforehand as to what kind of data
they need and how to sort out useful data from a host of data.
研討會上午討論環節，主持人鄭偉雄先生
提出中小企資源有限，如何部署投資發展
全渠道零售
?
各嘉賓認為，網上業務可以
24
小時與客戶
接觸，亦能將所有貨品匯集於網上店鋪，
讓顧客一目了然。儘管如此，企業要開拓
全渠道零售，不論從線上或線下開始，皆
要有清晰的定位；而且要進行各種市場推
廣、或提升顧客體驗的計劃前，都應該先
考慮這些計劃的目的及想達到的成效。對
於業界熱烈討論的「大數據」
(Big Data)
，
嘉賓認為收集數據是一個挑戰外，零售商
亦要事先考慮需要甚麼數據，以及如何從
眾多數據中找出有用的數據。
Panel Discussion: How could small and medium-sized retailers embrace the trend of omni-channel?
討論環節：零售中小企如何迎接全渠道浪潮?
Moderator: Mr. Thomson Cheng, Chairman, Hong Kong Retail Management Association
主持人：香港零售管理協會主席 鄭偉雄先生
Pricerite has positioned itself as a solution provider of "Small
Space
．
Big Universe". Mr. Bankee Kwan shared that Pricerite
was well aware that the supply of properties would increase
starting from 2012 and expected that small units would flourish in the market. The
retailer, he said, thus started to rejuvenate their brands by providing one-stop home
solutions while upgrading its design team to tailor-make products for customers. It
aimed at applying wisdom from our daily life to help customers utilize every inch
of space. Early in 2003, he said, Pricerite started to develop its online shopping
platform. In recent years, it has further developed omni-channel retailing by
combining both online and offline channels.
Mr. Kwan emphasized that enterprise development is people-oriented. He said
Pricerite has introduced a corporate culture embodying "Commitment", "Caring",
"Devotion", "Winning" and "Happiness", and people always come first. He viewed that,
no matter how our economy flares, a company would be in an invulnerable position
as long as it has good business, excellent service and is able to leverage the collective
wisdom from its team.
實惠團隊以「小小空間．大大宇宙」為定位。
關百豪先生分享，實惠看準本港
2012
年起增加
樓宇供應，料小型單位將成市場主流，遂革新
品牌，提供一站式家居解決方案，並把設計團
隊升格，為客戶度身訂造產品，務求用生活智
慧，助客戶用盡每吋空間。此外，實惠亦早於
2003
年開發網購平台，近年結合線上線下發展
的全渠道購物模式。
關先生強調，企業發展需以人為本，實惠推動
五心文化：動心、關心、用心、鬥心、開心，
凡事由人出發。他認為企業只有好的產業，加
上好的服務，發揮團隊智慧，無論經濟順逆，
也可立於不敗之地。
Collective Wisdom Creates Big Universe
團隊智慧創造大宇宙
Mr. Bankee Kwan, JP, Chairman, CASH Group - Pricerite
時富投資集團有限公司
(
實惠集團
)
董事長 關百豪先生
11
