| Message from the Chairman of HKRMA | 3 |
| Message from Hon. Vincent Fang | 5 |
| Cover Story | 8 |
| Flagship Programmes | 16 |
| Special Awards Marking the 20th Anniversary of the HKRMA Mystery Shopper Programme (MSP) | 16 |
| HKRMA MSP - New Enhancement Services to Drive Service Excellence | 17 |
| HKRMA MSP - Voices of Mystery Shoppers | 18 |
| HKRMA MSP - Seminar on Driving Retail Sales through Exceptional Customer Experience | 20 |
| 2016 Annual General Meeting and Luncheon - Call for Participation | 21 |
| 2016 Annual Dinner and Retail Awards Presentation Ceremony - Call for Support | 22 |
| 2016 Annual Report - Call for Advertisement | 24 |
| Knowledge Sharing | 25 |
| Members' Corner | 29 |