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Cover Story
For enquiry, please contact the Association at 2866 8311 or by email at
.
詳情可致電
2866 8311
或以電郵
與協會聯絡。
Objectives
• To develop industry-wide standards and best practices for online retailing in
Hong Kong
• To give recognition to quality e-shops
• To raise consumers' confidence in Hong Kong's e-shops
Assessment Criteria
Under the Scheme, all assessment criteria for quality e-shop are developed
based on the framework of 3 main perspectives, i.e.
Trust and Development
,
Shopping Experience
and
Contract Fulfillment
; and 4 key qualities –
Operation
,
Information
,
Service
and
System
. Such framework is extensively
researched, reviewed and endorsed by an independent and credible advisory panel
appointed by the Association Members are e-Commerce key players.
Recognition Logo and Certificate
E-shop who has passed the assessment of the scheme will be granted a recognition
logo and certificate. Recognized e-shops are entitled to display the logo on their
promotional materials. Each logo carries a unique recognition number which
facilitates consumers to check e-shop information through the Quality E-Shop
Directory set up by the Association.
Stages of Assessment
計劃目標
•
釐定認可的優質網店指標，助零售商發展網上
零售業務
•
認證優質的購物網站
•
加強消費者於香港購物網店購物的信心
評審準則
計劃內的所有評審準則是根據「三大範疇、四大
品質」的架構來釐訂。「三大範疇」包括網店的
信譽及發展
、
購物體驗
及
履行交易
；「四大品
質」則包括
營運
、
資訊
、
服務
及
系統管理
。此架
構是經由協會成立的諮詢委員會訂制。諮詢委員
會獨立及具公信力，成員來自電子商貿重要範疇
的專家。
認證標誌及證書
通過評審的網店將獲發優網店認證標誌及證書，
以供網店作宣傳用。每一個認證標誌附有一個特
定編號，顧客可透過本協會特設的「認證網店名
冊」查閱相關網店資料。
評審流程
HKRMA Quality E-Shop Recognition Scheme
優質網店認證計劃
Assessment
評審
From 11th of applied month to 14
th
of next month
申請該月的
11
號至下一個月的
14
號
• Mystery Shopper Assessment
神秘顧客評審
• Final audit by HKRMA
協會審核
Submit Application
提交申請
Deadline on 10th of Every Month
每月
10
號截止申請
• Submit application form and
required documents
提交申請表及相關文件
• Payment
繳令費用
E-Shop Quality
Health Check
(Highly recommended)
網店質素初步評估
(
推薦使用
)
Result Announcement
通知評審結果
15th of next month
下一個月的
15
號
• Receive assessment result and report
收到評審結果及報告
Recognition Logo
and Certificate
1
獲發認證標誌及
證書
1
Passed Assessment
評審通過
Failed Assessment
評審不通過
Apply for
re-assessment
within 3 months
with a maximum of
two times
可於三個月內申請
最多兩次的評審
Re-submit New Application
重新提交申請
Failed Assessment
評審不通過
Call for Entry
現接受申請
10
