Take Business to Next Level
To embrace the global trend of online retailing, the Association has launched a
Quality E-Shop Recognition Scheme in 2017 which provides a comprehensive
and objective assessment for e-shops in Hong Kong. The scheme aims to develop
industry-wide standards and best practices for online retailing, and to raise
consumers' confidence in Hong Kong online shops by recognizing those shops
providing excellent service and quality operation.
The Scheme was kicked off on 13 December, 2016 at a Ceremony cum Sharing
Session. Mr. Thomson Cheng, Chairman of the Association expressed at the
Ceremony that Hong Kong's e-Commerce development is lagging behind nearby
countries in particular the Mainland, Korea and Singapore. To seek new business
opportunities, it has become necessary for retailers to ride along with the
trend, nurture IT experts and develop online business, as well as to combine the
advantages of both online and offline channels.
The Association is pleased to have invited Mr. Tony Yung, Senior Vice President,
e-Commerce, Sa Sa International Holding Ltd. and Mr. CK Chan, Managing Director,
Shopping and e-Commerce, Hong Kong TV Shopping Network Co. Ltd. to share
their best practices on running a quality online shop to some 150 participants.
拓展網上零售業務新領域
為迎接電子商貿及全渠道零售急速發展的大趨
勢，香港零售管理協會於
2017
年推出「優質網
店認證計劃」，旨在為業界提供網上零售的最佳
作業模式及標準，向表現卓越的香港網店頒授認
證，加強消費者於香港購物網店購物的信心。
計劃於
2016
年
12
月
13
日舉行的啟動禮暨研討會
正式推行。協會主席鄭偉雄先生致辭時表示，
香港電子零售業務發展，遠遠落後於中國、韓
國及星加坡等競爭對手。若要迎頭趕上，業界
應積極提升科技應用，培訓零售專才及開拓電
商業務，令線上線下無縫接軌，才能在這大趨
勢下抓緊商機。
協會當日邀請了莎莎國際控股有限公司電子商
貿高級副總裁容良偉先生及香港電視
Managing
Director, Shopping and E-Commerce
陳子堅先生
蒞臨，向超過
150
位參加者分享其經營優質網店
的成功心得。
HKRMA Launches Quality E-Shop Recognition Scheme
香港零售管理協會「優質網店認證計劃」
啟動禮暨研討會
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