CONTENTS
02
Table of Contents
03
Message from the Chairman of HKRMA
06
Message from Hon. Vincent Fang
Cover Story
08
Highlights of 2015 Retail Conference "Success & Sustainability"
Flagship Programmes
15
HKRMA 32
nd
Annual General Meeting cum Luncheon - Call for Participation
16
HKRMA 2015 Annual Ball cum Retail Awards Presentation Ceremony - Invite Support
18
2015 Year Book Advertising
19
Mystery Shoppers Programme - Result of March - May 2015
SME Support
22
Successful Stories Shared Among SME Retailers
Knowledge Sharing
24
Latest Retail Environment in Hong Kong
26
A Closer Look at Vocational Accreditation under Qualifications Framework
28
Recognition of Prior Learning for Retail Industry - Open for Application
29
Workshop on Motivating "Strong Personality" Retail Staff
29
Workshop on Humor and Presentation Skills
29
Workshop on Mastering AQ and Turning Pressure into Power
Industry News
33
Upgrading of Energy Efficiency Grading Standards
34
The 17
th
Asia Pacific Retailers Convention & Exhibition - Call for enrollment
Members' Corner
36
Networking Activities: People Management and SME Value-added Series
40
Business Matching Activities: Seminars and Solutions Showcase on "Retail Wisdom"
43
New Member's Column
44
HKRMA Online Advertising
45
Welcome to Join HKRMA
47
Policies & Legislation Column
47
List of HKRMA Functions
About Hong Kong Retail Management Association
香港零售管理協會
The Hong Kong Retail Management Association (HKRMA) was founded in 1983 by a group of visionary retailers with a long-
term mission to present a unified voice for Hong Kong’s retail industry. For 32 years the Association has played a vital role in
addressing the many issues affecting retailers and by promoting our retail industry through awards, education and training.
Today, the HKRMA is the major retail association in Hong Kong. Our members represent more than 7,800 retail outlets employing
over half of the local retail workforce. Members organizations cover various types of retail businesses ranging from beauty
products and cosmetics to catering and food, supermarkets, department stores, convenience stores, drug stores, watches and
jewellery, fashion and accessories, furniture and home accessories, electronic and electrical appliances, telecommunications,
retail (services), and specialty stores, as well as suppliers, wholesalers and industry related service organizations.
The HKRMA is one of the founding members of the Federation of Asia-Pacific Retailers Associations (FAPRA) established in 1989.
Currently, members of FAPRA cover 17 countries/regions in the Asia Pacific with each being represented by the key retail association.
香港零售管理協會於
1983
年由一班高瞻遠矚的零售商共同創辦，他們肩負著任重道遠的使命，代表香港零售業發表一致意見。協
會成立
32
年來，處理眾多對零售商有切身影響的事宜，亦透過獎項、教育及培訓推廣零售業。現至今日，協會已成為香港主要的
零售協會，會員公司的零售店舖逾
7,800
間，會員公司的僱員數目佔本港總零售僱員逾半。
協會的會員公司網羅各種類型的零售業務，涵蓋美容及化粧品、餐飲、超級市場、百貨公司、便利店、藥房、鐘錶及珠寶、時裝
飾物、家具及居室用品、電子及電器用品、電訊、零售（服務）、專門店，以及供應商、批發商，以及與業界相關的服務機構。
香港零售管理協會是亞太零售商協會聯盟（
FAPRA
）的創會會員之一。該聯盟於
1989
年成立，目前其會員遍及
17
個亞太區國家／
地區，每個會員均由主要零售協會擔任代表。
‘
RETAILERS
’
is
a quarterly newsletter of the
Hong Kong Retail Management
Association.Complimentary
copies are distributed to all
HKRMA members, members of
the Federation of Asia-Pacific
Retailers Associations (FAPRA -
encompassing 17 Asian Pacific
economies), key Government
officials and departments, related
organizations as well as local and
overseas business contacts.
Subscriptions
HKRMA Members: Complimentary
Non-Members: HK$50.00 per copy
Advertising in
‘
RETAILERS
’
/
HKRMA Membership
For enquiries, please contact the
Association at (852) 2866-8311.
Copyright
No part of this newsletter can
be reproduced without the
prior written permission of the
Hong Kong Retail Management
Association.
7/F., First Commericial Building,
33-35 Leighton Road, Causeway Bay,
Hong Kong
Tel : (852) 2866-8311
Fax : (852) 2866-8380
Website:
EDITORIAL
BOARD
Editor
Ms. Ruth Yu
Executive Director - HKRMA
Assistant Editors
Ms. Katherine Yu
Communications & Public Relations
Manager - HKRMA
Ms. Column Chu
Assistant Manager - HKRMA
Contributors
Ms. Caroline Mak, JP
Chairman - HKRMA
Hon. Vincent Fang, SBS, JP
Legislative Councillor (Functional
Constituency Representative for
Wholesale & Retail)
