Cover Story
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Session 2: In Their Own Words: How Business Leaders Sail Through Ups & Downs
第二節
領袖雋言：無論順逆 戰勝考驗
It is necessary for the retail industry to quickly respond to rapid technology development. Yet, no matter what era
they are in, there are opportunities and challenges that retailers often face. Adhering to principles and values is thus
the strongest support for retailers to deal with challenges.
科技高速發展，零售業須快速應變。但無論在哪一時代，業者皆面對種種機遇和挑戰，而堅守原則與價值是迎難而上最強後盾。
Social innovation from Me to We
社會創新從Me到We
Mr. Francis Ngai, Founder & CEO, Social Ventures Hong Kong
香港社會創投基金創辦人及行政總裁
魏華星先生
Shared values may be an answer to various social issues such as widening gap
between the rich and the poor, and environment pollutions. A number of scholars
and business leaders have initiated innovative business models linking our society
with business. For example, economist Michael Porter has advocated Creating Shared
Value (CSV) among businesses, while management guru Phillip Kotler proposes his
"Marketing 3.0" concept. Business operations can also make contributions to our
world.
Many places around the world are exploring new business models, among which is
the development of social enterprises. Mr. Francis Ngai said that the purpose of setting
up a social enterprise is to promote social innovation and embark on the "Business
2.0" initiative. For example, he said, "Diamond Cab" provides accessible taxi service for
wheelchair users; whereas tenancy scheme "Light Home" encourages property owners
to offer their flats to let on a sharing basis by single-parent families in urgent need of
a dwelling place. He stressed that society and businesses can team up and create a
win-win situation. For example, he said, more than 1,000 eateries including hot pot
restaurants have joined the vegetarian campaign Green Monday. "It is a good case
exemplifying a win-win situation where business prospers when many vegetarians
were attracted to the participating hot pot restaurants." He called upon the public to
see things such as the word "Me" from a different perspective. It is because the word
would read "We" when viewed upside down, said he, and everyone would be happier
if one always sees things from the "We" perspective.
當前社會面對種種問題，如貧富懸殊、環境污
染等，共享價值也許是解決問題的出路。不少
學者和商界領袖倡議嶄新商業模式，連結社會
與商業，如經濟學家
Michael Porter
倡議企業
創造共享價值（
CSV
），而管理學大師
Philip
Kotler
則提出「
Marketing 3.0
」概念，企業營
商也可造福世界。
目前各地也試行新的營商模式，發展社企是其
中之一。魏華星說，社企旨在推動社會創新，
開創「商業
2.0
」路線，如「鑽的」無障礙的
士為輪椅使用者提供服務；「光房」計劃把業
主的物業單位以合租形式租給有迫切住屋困難
單親家庭。他強調，社會與商業可創造雙贏，
像「
Green Monday
」素食計劃有逾
1,000
家食
肆參加，當中包括火鍋店。「火鍋店吸引大批
素食者光顧，帶來生意增長，這便是雙贏例
子。」他呼籲大家換轉角度，看看「
Me
」的
另一面。「
Me
字倒轉過來便是
We
，凡事多從
『我們』去想，可令大家更愉快。」
Panel Discussion: How do retailers make use of Big Data?
討論環節 零售商如何善用Big Data？
Moderator: Mr. Thomson Cheng, Vice-Chairman of Hong Kong Retail Management Association
主持﹕香港零售管理協會副主席
鄭偉雄先生
In addition to Omni Channel, Big Data has become one of the hottest topics
in the retail industry nowadays. Mr. Thomas Cheng, Vice-Chairman of the
Association raised a question: How Big Data can be made use of to facilitate
business development? Guests viewed that despite huge storage space
necessary for Big Data, which have seen a growing and ever evolving trend
among companies to apply it, and increasing channels for data collection, the
implementation of data-based decision-making approaches remains unchanged.
In analyzing the Big Data, it is very important to have good time management,
and to ensure that company strategies are followed through. Miss Tania Lau
added that, while putting an emphasis on Big Data, it is essential to pursue
Smart Data; and that unique marketing strategies can be formulated with precise
analysis of the data.
現今零售最熱門議題，除了
Omni Channel
，
還有
Big Data
。協會副主席鄭偉雄在討論環
節提出業界關注問題：如何善用
Big Data
配
合業務發展？與會嘉賓均認為，企業應用大
數據為大勢所趨，且是一個不斷演進的過
程。雖然大數據存量龐大，且收集渠道日
多，但以數據為本的決策方針不變，最重要
是分析各項大數據不單要做好時間管理，亦
須確保貫徹企業策略。劉淑芬指出，重視
big data
之餘，更要追求
smart data
，把數據
作精準分析，從而制訂獨特推廣策略。
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