Flagship Programmes
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The HKRMA Mystery Shoppers Programme was first introduced in 1996 and has received positive feedbacks from members and fellow
retailers. It serves as a benchmarking tool for participating companies to improve the overall customer service standard in Hong Kong's
retail industry.
Since its launch, the Programme has successfully carried out more than 110,000 mystery shoppers assessment visits. During March to
May 2015, a total of 4,879 retail outlets of 161 brands covering 20 retail categories including goods and services had been assessed.
Congratulations to the following companies for their outstanding achievements!
香港零售管理協會「神秘顧客計劃」自
1996
年創辦以來，廣受本港眾多零售機構支持，用以評估其服務質素，並獲公認為同業間互相衡量服
務水平的標準。
「神秘顧客計劃」推出至今，已進行了超過
110,000
次神秘顧客探訪。在
2015
年
3
月至
5
月期間，計劃獲
161
個品牌參與計劃，涵蓋了
4,879
間零售
店舖及
20
個零售及服務組別。協會特此恭賀以下服務出眾的零售機構！
Mystery Shoppers Programme
神秘顧客計劃
Result of March - May 2015
2015年3月至5月之調查結果
行業服務領袖
Service Industry Leader
Beauty Products / Cosmetics
化粧品店
Convenience Stores
便利店
Department Stores
百貨公司
Fashion & Accessories
時裝飾物店
Fashion & Accessories - High Fashion
時裝飾物店 - 高級時裝
Fastfood / Restaurants
快餐店 / 餐廳及酒樓
Food Shops
食品店
Footwear
鞋類
Furniture & Home Accessories
傢俱及居室用品
Health Care Products
健康產品
Infant and Child Merchandise
嬰兒及兒童商品
Personal Care Products
個人護理產品
Retail (Services)
零售(服務)
Specialty Stores
專門店
Supermarkets /
Self-serviced Mega Stores
超級市場 / 大型自助購物商店
Specialty Stores -
Underwear & Nightwear
專門店 - 內衣及家居服
Service Category Leader
組別服務領袖
Fashion & Accessories -
Sports & Outdoor Products
時裝飾物店 - 運動及戶外用品
Electronic & Electrical Appliances
電子及電器店
Telecommunications
電訊
Watch & Jewellery
鐘錶及珠寶店
2179 9407
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