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Knowledge Sharing
Latest Retail Environment
in Hong Kong
零售業營商近況分析
While the analyst community is generally cautiously optimistic about Hong
Kong’s economic outlook, labour market conditions remain tight, with
the seasonally adjusted unemployment rate at 3.3% for the first quarter.
Meanwhile, figures revealed by Hong Kong Government also showed
that Hong Kong economy grew modestly by 2.1% in real terms in the first
quarter of 2015 over a year earlier.
According to our survey findings, consumer confidence is relatively buoyant
in Hong Kong. This trend continued in the first quarter of 2015, with
Nielsen’s Consumer Confidence Index recording a score of 106 for Hong
Kong, compared to 107 in the previous two quarters. Stable optimism
and a positive economic outlook for Hong Kong, however, are not helping
to drive consumers’ readiness to spend, particularly on big ticket items.
The latest government figures show that the value of total retail sales in
May 2015 decreased by 0.1% compared with the same month last year.
Retail sales value of jewelry, watches and clocks, and valuable gifts saw the
largest decrease, down 14.9%. Most types of retail outlets recorded year-
on-year declines in sales, conceivably reflecting the slowdown in inbound
tourism.
針對外圍經濟環境的種種不確定因素，不少本港消費
者都對經濟展望抱審慎樂觀的態度。勞動市場的整體
表現仍然樂觀，經季節性調整後
2015
年首季失業率
為
3.3%
。同時，據政府公佈的數字所得，香港經濟
在
2015
年第一季溫和增長，按年實質增幅為
2.1%
。
根據尼爾森的調查結果，本港消費者信心指數相對
其他亞洲區國家仍較為審慎樂觀。於
2015
年首季，
香港在全球消費者的信心指數為
106
點，較以往兩季
的
107
點變動不大。然而，消費者審慎樂觀的態度及
較為明朗的經濟前景均無助於刺激本港零售業情況，
尤其是名貴產品市場。最新公佈的政府數據顯示，
2015
年
5
月的總體零售額較去年同期減少了
0.1%
。
珠寶、鐘表及名貴禮品的銷售額跌幅最大，達到
14.9%
。大部份類別的零售門市在銷售額方面均錄得
按年下跌，被視為反映了內地訪港旅客減少的影響。
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