HKRMA Annual Report 2015 - page 89

Support Programme for SME Retailers
中小企零售商支援計劃
Dr. Ricky Szeto Wing-fu, General Manager and Executive
Director of Hung Fook Tong Group Holdings Limited,
and Mr. Peter Hung, Director of Apple Storage, Tai Yau
Storage Group Limited, share their experience in boosting
competitiveness through brand marketing strategies,
smart leadership skills and excellent service.
The top three winners also share their keys to success at
the ceremony.
SME Retail Talks
To help SME retailers understand the updated Trade
Descriptions Ordinance, the Association invited
representatives of the Hong Kong Customs and Excise
Department to brief the retailers in November 2014 on
various compliance issues.
Another briefing on the Competition Ordinance was held
in December 2014 to update SME retailers about the
protection of and opportunities arising from the Ordinance.
鴻福堂集團控股有限公司總經理兼執行董
事司徒永富博士,以及大有倉集團有限公
司「蘋果迷你倉」董事洪家棋先生,向大
家分享如何以品牌營銷策略、精明領導,
以及優質服務,提升企業競爭力。
總成績得分最高的三間獲獎中小企,亦於
頒獎典禮上分享其成功要訣。
中小企零售講座
為使中小企零售商更深入地瞭解《商品說
明(不良營商手法)(修訂)條例》,協
會於2014年11月舉辦講座,並邀請了香港
海關代表講解條例內容,避免中小企零售
商在不知情下誤觸法例。
協會於2014年12月舉辦關於《競爭條例》
的簡佈會,使中小企零售商能夠清楚認識
條例的內容、保障及機遇。
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