Chairman's
Report
主席報告
Hong Kong’s retail market is now progressively adjusting to a
“new normal” era, with retailers needing to be more prepared for
changing consumer behaviour and the “new customers”. Many
retailers have been trying hard to re-engineer their operations
and adopt new strategies to rejuvenate their business, so that
they can provide customer-centric retail experiences for local,
mainland and overseas customers, especially the tech-savvy
millennials who possess the fastest-growing purchasing power.
Facing these irrevocable trends, retailers are eager to develop
new business models and acquire diverse technologies in such
areas as omni-channel retailing, O2O integration, social media
and big data analytics. Know-how in these areas is vital for
them to survive and further flourish. However, some retailers,
especially SMEs, are lagging behind these latest developments
due to lack of knowledge and network, financial constraints or
acute manpower shortage.
Against this backdrop, we continue to make our industry’s
voice heard to the government and stakeholders through high-
profile advocacy and communications. At the same time, we
are striving to assist members and fellow retailers to cope with
these challenges through a comprehensive programme of
activities with special focus on e-commerce.
Leading Advancements in
Omni-channel Retailing
This year, we have organised more than 60 member activities,
of which over 60% were related to different aspects of
e-commerce such as marketing platforms, digitalisation, sales
channel expansion, search engines, digital marketing, logistics,
payment gateways and the like. These activities have attracted
over 2,000 participants and all been very well received.
We have also deepened our collaboration with international
e-commerce players such as Alibaba Group, Facebook,
Google, JD.COM, Baidu and WeChat Pay, as well as local
operators like Boutir. They have offered some exclusive
benefits to our members and in joint efforts, we have organised
seminars and workshops to keep members abreast of latest
market trends and practices.
For example, in co-operation with Alibaba Group, we led two
groups of over 50 senior executives to attend Taobao CEO
e-commerce training programmes in Hangzhou in November
2016 and March 2017. We also partnered with retail-related
technology industry associations, as well as entities like Hong
Kong Productivity Council and Hong Kong Science Park, to
introduce a series of business matching events, which proved
overwhelmingly popular among members and industry players.
隨著香港零售市場邁向「新常態」時代，零售
商必須就消費者的消費模式及「新顧客」的轉
變做好準備。零售商紛紛重新步署其業務運作
模式，採用全新策略為業務注入活力，以爭取
本港、內地及海外顧客，尤其那些購買力越來
越強、熟悉新科技的千禧世代，務求為這些顧
客群提供以客為本的零售體驗。
面對這些不可逆轉的趨勢，零售商在全渠道零
售、融合線上線下、社交媒體及大數據分析的
領域上積極開拓新的業務模式。這些措施對維
持零售商的營運及業務擴張至關重要。然而，
對於某些零售商，尤其是中小企，由於它們缺
乏這類科技知識及網絡，加上財力有限及人手
嚴重不足，因此它們往往難以追上最新的科技
發展。
在此發展趨勢下，協會一如以往，積極向政府
倡議及透過與持份者溝通，反映業界的聲音。
協會亦推行多元化的活動，尤其是推動電子商
務，協助會員及零售同業應對這些挑戰。
促進全渠道零售
協會為會員舉辦了逾60場活動，其中逾六成
與電子商務有關，例如營銷平台、數碼化、擴
充銷售渠道、搜索引擎、數碼行銷、物流、電
子支付等。這些活動深受會員歡迎，吸引了逾
2,000位零售從業員參加。
協會透過加強與國際電子商務巨擘合作，包括
阿里巴巴集團、Facebook、Google、京東、百
度、微信支付，以及本地電商Boutir，向會員提
供專享優惠，並攜手舉辦講座及工作坊，讓會
員緊貼最新的市場趨勢及營商方式。
協會與阿里巴巴集團合作，分別於2016年11月
及2017年3月帶領兩團合共逾50位零售企業高級
管理人員參加在杭州舉行的「淘寶大學企業電商
總裁班」。年內亦與零售科技商會、香港生產力
促進局及香港科學園等多個團體合作，舉辦一系
列商貿配對活動，廣受會員及業界歡迎。
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