Chairman's
Report
主席報告
Our ongoing retail training programmes have also seen
continued strong support from members and fellow retailers.
During the year, we organised over 60 seminars and
workshops, covering the latest trends and know-how of the
retail market.
Supporting SME Retailers
Over the years, the Association has been assisting SME
members to enhance their competitiveness and expand their
business.
With funding support from the Trade and Industry Department,
our 5th SME Support Programme was completed in
December 2016, benefiting a total of 400 SME retailers
and 1,000 retail practitioners with a high satisfaction rate
of 97%. Through seminars, workshops and consultation
sessions, mystery shopper assessments and company visits,
the Programme has successfully assisted SME retailers to
streamline their customer experience through standardised
and sustainable service processes.
In the light of this success, I am very glad that a new round
of funding has now been confirmed. We will embark on
our 6th SME Support Programme, which takes the theme
of “Succeeding in New Retail Normal by Seizing E-tailing
Opportunities”, this September. A series of designated
programmes will be launched to equip SME retailers with
skills in the e-tailing business, so that they can expand their
businesses by setting up quality online shops with recognition.
Engaging Our Members
The Association continues to go from strength to strength.
Despite the challenging business environment, we have
seen a modest increase in the total number of members to
740. We have launched a two-fold membership recruitment
and retention strategy during the year, targeting senior retail
executives and prospective companies, including e-tailers.
To this end, we organised two CEO luncheons, registering
the participation from nearly 100 retailers and stakeholders.
We also organized a series of exclusive networking events for
potential members to mingle and exchange views with our
member retailers, so that they could understand better the
work and mission of the Association.
At the same time, we increased the frequency of our business
matching and networking activities to invite more Associate
members, who are mostly service providers, to share their
core business intelligence with our member companies.
協會持續舉辦的零售培訓課程也深受會員及零售
同業的支持。於本年度，協會已舉辦逾60場講座
和工作坊，講解零售業最新趨勢及技術知識。
支援中小企零售商
多年來，協會一直協助中小企零售商加強競爭力
及擴充業務。
有賴工業貿易署撥款資助，協會第五期支援中
小企零售商的項目已於2016年12月圓滿結束，
使400間中小企零售商及1,000名零售從業員
受惠，他們對計劃的滿意率高達97%。透過講
座、工作坊、顧問服務、神秘顧客評估及公司
考察，此計劃協助中小企零售商建立一套標準
化及可持續的服務流程，成功協助它們打造獨
特的顧客體驗。
承接第五期中小企支援計劃的成果，協會獲得新
的撥款資助於今年9月開展第六期中小企業零售
商支援計劃，主題是「捕捉網上新機遇 迎接零
售新常態」。協會將精心設計一系列活動，務求
讓中小企零售商能具備電子零售的營商技巧，並
透過設立認可的優質網店，擴充其業務。
加強會員參與
協會繼續自強不息，精益求精。雖然營商環境挑
戰重重，協會的會員總數仍然微增至740間。於
本年度，協會雙管齊下，推行會員招募與挽留策
略，以高級零售管理人員及電子零售商等潛在公
司為目標。
為此，協會舉辦了兩場專為行政總裁而設的午餐
會，吸引了近100家零售商及持份者報名參加。
協會也舉辦一系列會員專享的交流活動，提供零
售商會員互相認識及交流意見的機會，讓有興趣
入會的公司更深入瞭解協會的工作及使命。
與此同時，協會舉辦多項商貿配對及交流活動，
邀請更多公司聯席會員參加。由於它們大多是服
務供應商，因此透過上述活動，讓它們與協會的
公司會員分享其營商智慧。
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