Annual Report 2017 - page 8

• Mystery Shopper Programme (62nd Period: April – June 2017)
神秘顧客計劃 (第62期:2017年4月至6月)
• Workshop on Building Up and Winning Customer Loyalty
《掌握及建立顧客的忠誠》工作坊
• Briefing on 2017 Hong Kong Awards for Industries: Customer Service
《2017 香港工商業獎:顧客服務》簡介會
• Workshop on Strategy of Increasing E-Shop Sales Volume
《提升網店銷售策略》工作坊
• Formula of Successful Digital Marketing in China – JD.com Workshop
《成功數碼營銷方程式
中國市場:京東》工作坊
• WeChat Payment Seminar – Hong Kong Station
微信智慧工作坊
香港站
• Formula of Successful Digital Marketing in CHINA – Baidu Workshop
《成功數碼營銷方程式
中國市場:百度》工作坊
• 2017 Service & Courtesy Award Briefing Seminar & Information Sharing
《如何打造活力團隊 及 2017 傑出服務獎》分享會
• Bricks and Clicks: Understanding Your Shoppers and
Capturing the Rise of E-Commerce
《了解顧客最新購物模式
掌握電商發展機遇》講座
• Seminar on How to Use “Recognition of Prior
Learning” Effectively in Staff Recruitment and
Manpower Development
零售業資歷架構「過往資歷認可」講座
助僱主招聘
人才及從業員確認專業能力
• Briefing on In-service Training and Industry
Attachment for Retail
《企業培訓服務及工作實習計劃》簡介會
• Workshop on Mastering Consultative Skills of
Customer Service
《掌握顧問式顧客服務技巧》工作坊
四月
April
六月
June
• 2017 S&C Orientation
《2017 傑出服務獎》迎新會
• Retail Digital Marketing Management Course (4):
Social Contents for Unique Customer Experience
零售數碼營銷管理課程(四):社交媒體營銷內容管理
• Retail Digital Marketing Management Course (5):
Integrated Performance Management and Optimization
零售數碼營銷管理課程(五):零售數碼營銷表現管理
• Retail Digital Marketing Management Course (6):
Case Study of Digital PR and PR Crisis Management
零售數碼營銷管理課程(六):數碼營銷關公災難管理
2017
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