Year at
a Glance
全年活動一覽
• 2017 Retail Conference: Rejuvenation of Retail – Challenges
and Solutions
2017零售研討會：零售大革新
–
挑戰與出路
• Business Luncheon – A New Era of Retail: E-Commerce
Megatrends
商務午餐會：零售新時代
–
電子商務大趨勢
• Seminars and Solutions Showcase – Retail 360°:
To Grasp the Second Wave of E-Commerce
《零售 360°
–
捉緊電子商貿大趨勢》講座暨方案展示日
• Retail Digital Marketing Management Course (1):
Fundamental Techniques for Search Engines Successes
零售數碼營銷管理課程（一）：提升搜尋器廣告表現
• Briefing Seminar on “Implementation Arrangements for
Municipal Solid Waste Charging”
《都巿固體廢物收費的擬議落實安排》簡介會
• Formula of Successful Digital Marketing in China:
WeChat Marketing Workshop
《成功數碼營銷方程式
–
中國市場：微信行銷》工作坊
五月
May
• Briefing Seminar on “Mandatory Producer Responsibility
Scheme on Waste Electrical and Electronic Equipment” (WEEE)
《廢電器電子產品生產者責任計劃》簡介會
• Workshop on Managing Generation Y
《管理 Y 世代員工》工作坊
• Retail Digital Marketing Management Course (2): Managing
Your Customer Database & Effective Targeted Promotion
零售數碼營銷管理課程（二）：客戶數據庫及目標性宣傳管理
• Train-the-Trainers Workshop – "Think Different, Train
Different!"
《教識徒弟「有」師傅 !》工作坊
• Retail Digital Marketing Management Course (3): Selecting the
Right E-channels to Advertise
零售數碼營銷管理課程（三）：成功電子渠道廣告策略
• Seminar on Growing Beyond Trend – Business Survival in an
Unusual Economy
《種出新頁
–
非常態零售服務》講座
• Mystery Shopper Programme (63rd Period: July – September 2017)
神秘顧客計劃 (第63期：2017年7月至9月)
• Briefing on Social Mobile Commerce New Dynamics
《社交手機商貿新力量全面睇》分享會
• Workshop on Social Media Advertising
《電子廣告與社交媒體新世代》工作坊
七月
July
9
