Fueled by technology advancement, changes in consumer spending patterns and attitudes have allowed consumers to
shop around with easily accessible product information. A retailer is therefore doomed to fail if it is unable to understand
consumers’ preferences or enhance their shopping experience.
隨著消費者消費模式及態度的改變，加上科技的發展，消費者能輕易地取得產品資訊貨比三家，零售業若無法掌握消費者的喜
好，同時提升消費者的購物體驗，有可能會被市場淘汰。
|
Members' Corner
Business Matching Platform through Seminars and Solutions Showcase
資訊講座方案展示建商貿配對平台
On 19 June, 2015 the Association convened a business matching activity entitled “Retail Wisdom”. Through a series of
four seminars with concurrent retail solutions showcase, retailers could access a variety of support solutions ranging from
management to marketing. There were also displays on solutions relating to marketing, product displays and designs, logistics/
e-commerce, retail technology, as well as product testing, inspection and certification service. The event has provided retailers
an effective business matching platform, and kept them abreast of the latest market trends.
協會於
2015
年
6
月
19
日舉辦了以「解讀‧升級零售智慧」為題的商貿配對活動，透過四場資訊講座和零售方案展示，為零售商提供從
管理到營銷等各類支援方案。同場更設有市場推廣、貨品陳列展示及設計、物流
/
電子商貿、零售科技、測試驗貨及認証服務等方案展
示，搭建一個有效的商貿配對平台，幫助零售商增值及掌握市場趨勢。
Retail mobile apps are increasingly popular
零售手機APP越趨普遍
Mr. Lawrence Li, Business Development Director of Sino Dynamic Solutions Limited, analyzed upcoming trends in consumer
spending. He said that in the wake of rapidly developing wireless Internet, mobile devices are getting more and more powerful
at a shrinking cost; and that it is unlikely that consumers would give up their mobile devices and go back to their previous
spending patterns. It is necessary that retailers make good use of this low-cost yet powerful technology to update themselves
with the latest trends in consumer preferences, to enhance shopping experience, and to explore business opportunities.
Sino Dynamic Solutions Limited
業務發展總監李志誠先生分析未來消費趨勢。他表示無線互聯網發展迅速，在流動裝置成本漸低及功能
漸強的情況下，消費者使用流動裝置消費的模式走不了回頭路。零售商必須要把握此成本低功能大的技術，才能掌握消費者喜好及提
升購物體驗，開拓商機。
Business Matching Activities
商貿配對活動
Seminars and Solutions Showcase on
“Retail Wisdom”
「解讀 ‧ 升級零售智慧」
講座暨方案展示日
40
