Retailers - Summer 2017 - page 3

Message from the Chairman of HKRMA
香港零售管理協會主席之話
Mr. Thomson Cheng
鄭偉雄先生
On behalf of the Hong Kong Retail Management Association, I would like to
congratulate Mrs. Carrie Lam for her appointment as the fifth term of Chief
Executive of HKSAR. I have written to Mrs. Lam and the principal officials to
convey the Association’s congratulations on their appointment and reassure our
support for the team.
In recent years, Hong Kong has been experiencing a lot of disharmonies
on both societal and political fronts. This situation is not conducive to our
economic development and competitiveness. We are so eager to see the new
Administration taking the lead to rebuild societal harmony and to protect Hong
Kong’s strategic position and uniqueness. At this juncture of change, we should
refocus on our long-term growth and to enhance our competitiveness.
Regarding our industry performance, since March 2017, Hong Kong retail sales
performance marked four straight months of growth. It is important to note that
the decline in total retail sales value has further narrowed down. For the first half
of 2017, the total retail sales value dropped by 0.6%, comparing with the same
period in 2016. While most member companies expect better performance for
the remaining year, the Association predicts sales to remain flat or around 1%
growth for 2017 as a whole.
Nevertheless, the prospect of Hong Kong retail market is still not guaranteed.
Following the downward trend for two years, retailers have shifted their focus
from Mainland visitors shopping for luxury goods to consumers seeking value
for money and functionality. This change in retail landscape has led to the
consolidation of luxurious retail chains, including their flagship stores in prime
locations. In return, it gives rise to the influx of mid-range retailers and off-price
retail fashion brands. We expect Hong Kong retail market to be stabilized this
year and the “new normal” stage will prevail with more new brands and wider
product choices.
我謹代表香港零售管理協會,恭賀林鄭月娥
女士獲任命為第五屆香港特別行政區行政長
官。我已致函林鄭月娥女士及政府主要官
員,表達協會的祝賀,並重申協會對新一屆
政府的支持。
近年,香港出現不少社會及政治紛爭,實無
助香港發展經濟和提升競爭力。協會衷心期
待新一屆政府能帶領社會重拾和諧,同時維
持香港的戰略地位和獨特優勢。在這個轉變
的關鍵時刻,我們應當再次將焦點集中於推
動香港的長遠經濟增長,積極提升競爭力。
業界表現方面,香港零售銷售自
2017
3
月起
連續四個月出現增長,使跌勢進一步收窄。
與去年同期相比,
2017
年上半年的零售銷售
總額下跌
0.6%
。協會大部分會員均預計下半
年的表現將會改善,而協會預料
2017
年的整
體銷貨額將維持平穩至
1%
增長。
儘管如此,香港零售業前景仍然充滿不穩定
因素。經歷兩年的跌勢後,零售商紛紛調整
業務重點,由購買奢侈品的內地旅客,轉移
至重視產品價值與功能的顧客。此轉變促使
奢侈品零售連鎖店開始整合,包括商戶位於
黃金地段的旗艦店。這趨勢讓更多中檔零售
商和廉價時裝品牌有機會進入市場。協會預
期香港零售市場今年將會靠穩,而零售「新
常態」局面將會持續,為消費者帶來更多新
品牌和多元化的產品選擇。
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