Cover Story
|
Advocating Branding for Competitiveness
倡品牌發展提升競爭力
Peter Shiu Ka-fai, member of the Legislative Council (wholesale and retail
constituency), encountered a setback more than a decade ago when he found
himself getting too far ahead of his time with the untimely launch of a website
about construction and building materials in the absence of the necessary
peripherals. The experience however taught him that branding was the ultimate
way of survival. In the face of increasing competition from online shopping, the
conventional retail market is inevitably affected. Shiu believes reputable brick-
and-mortar brands will prevail. He encourages retailers to ramp up branding and
innovating products, and expects government support for the retail sector to ride
on IT for increased competitiveness.
立法會議員
(
批發及零售界
)
邵家輝早於十多年前網絡配套未盡完善下，曾搶先一
步嘗試建立一個建材網，雖然最終未能成功，但卻讓他悟出發展品牌才是長遠生
存之道。
面對網購的興起，傳統的實體零售市場難免受影響，邵議員認為擁有品牌的經營
者更經得起考驗。他鼓勵業界除了發展品牌，也要創新產品，並寄望政府支援業
界應用資訊科技來提升競爭力。
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