E-Commerce
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HKRMA
“Quality E-Shop Recognition Scheme”
香港零售管理協會
「優質網店認證計劃」
The Association has launched a Quality E-Shop Recognition Scheme in 2017
which provides a comprehensive and objective assessment for e-shops in Hong
Kong. The scheme aims to develop industry-wide standards and best practices for
online retailing, and to raise consumers' confidence in Hong Kong online shops by
recognizing those with excellent service and quality operation.
The E-shop will be assessed on three perspectives including Customer Experience,
Operator's Trust & Development, and Contract Fulfillment. E-shop who has passed the
assessment of the scheme will be granted a recognition logo and a certificate, and is
entitled to display the logo on their promotional materials.
香港零售管理協會於
2017
年推出「優質網店認
證計劃」，旨在為業界提供網上零售的最佳作
業模式及標準，向表現卓越的香港網店頒授認
證，加強消費者於香港購物網店購物的信心。
計劃主要透過網店的購物體驗、信譽及發展、
履行交易三大範疇，對網店服務、系統及安全
性作出評審。通過評審的網店將獲發優網店認
證標誌及證書，以供網店作宣傳用。
For enquiry, please contact the Association at 2866 8311 or by email at
詳情可致電2866 8311或以電郵qeshop@hkrma.org與協會聯絡。
計劃詳情
Quality E-Shops recognized in January - June 2017
2017
年
1
月至
6
月獲認證網店
從計劃準則得知網站需符合多方面要求，包括可靠
寄存平台、第三方安全審核、國際認可數據中心、
定期數據備份及系統恢復時限等。從而得知網站不
足之處，加以改善，以增加顧客對本公司之信心。
Pizza Hut
The Scheme helps building a good image for our
brand and brings a convenient online shopping
experience to customers.
Bossini Online Shop
15
