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Flagship Programmes
2016 Mystery Shopper Programme Award Presentation
「神秘顧客計劃」2016 頒獎禮
Since its inception in 1996, the Association's Mystery Shopper Programme (MSP)
has been well received in the retail industry, and more than 500 participating
brands have participated in the Programme, covering more than 120,000
mystery shopper assessment visits. The number of retail categories has been
increased from 6 to 20.
Each year, the retailers with excellent service performance will be awarded as the
"Service Retailers of the Year" at the Annual Dinner of the Association. To mark
the 20
th
anniversary of the Programme in 2016, the Association introduced the
special awards including "The Most-Award-Winning Brand", "Outstanding Brand
Award with Most Outlets" and the "The Most-Active-Participating Brand" awards
to encourage participating retailers in their pursuit of service excellence.
香港零售管理協會的「神秘顧客計劃」廣受零售業界歡
迎。計劃自
1996
年推出至今，已進行了超過
120,000
次
神秘顧客探訪，參與品牌超過
500
個，由最初
6
個零售組
別，增加至現時
20
個。
每年表現出眾的最佳服務零售商都會在協會舉辦的周年
晚宴上獲頒發殊榮，引來業界艷羨目光。
2016
年適逢計
劃創辦
20
周年，協會趁此大日子特設多個
20
周年特別獎
項，包括「獲獎次數最多品牌」、「最多店舖優秀品牌
獎」，及「最踴躍參與品牌」，鼓勵參與的零售機構繼
續努力，在服務上精益求精。各得獎品牌亦已於
2016
年
12
月
13
日協會舉辦的周年晚宴上獲得表揚。
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