Retailers - Winter 2016 - page 29

Flagship Programmes
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SIDEFAME LTD was established in 1987. The famous brand ANTEPRIMA of the
company was founded by Izumi Ogino with its signature artistic ANTEPRIMA
WIREBAG has evolved into a stand-alone diffusion line and fashion icon
status.
The company mainly focuses on enhancing its staff product knowledge
on raw materials, knitting technique, services awareness and professional
image, with an aim to transform its staff from a salesperson to a professional
ANTEPRIMA WIREBAG expert, so as providing excellent and professional
service to customers.
With a belief that every WIREBAG has its own life, the company has launched
a series of learning program including "Knit-Me-Up" workshop which provides
staff with WIREBAG DIY knitting teachnique training. The WIREBAG knitting
master was invited to be the tutor of the workshop. Through wirebag
knitting, the staff truly understand the craftsmanship of making wirebags
and its intrinsic value, so that they can convey the key brand messages to
customers.
西彥有限公司於
1 9 8 7
年成立,其轄下的品牌
ANTEPR IMA
由設計師荻野泉創辦,當中的經典手袋
ANTEPRIMA WIREBAG
,是以手工精心織造,展現力臻
完美的工藝。
公司致力提升服務包括加強同事對貨品原材料、製作
技巧、編織法、服務意識及專業形象等訊息,從而
大幅提升專業度,由一個銷售人員成為
ANTEPR IMA
WIREBAG
的專家,使能為顧客提供更專業及稱心滿意
的服務。
公司相信每個
WI REBAG
都有其生命,並推出一系列
體驗式學習,包括「織出真我」工作坊。透過經驗豐
富的品牌工匠教授
WI REBAG
編織,讓同事體驗整個
WI REBAG
的製作過程及領會當中的專業。「織出真
我」培訓項目讓員工親身感受到
WI REBAG
背後的神
髓,使員工能由心出發,透過專業的服務向顧客推廣
公司品牌的價值。
Customer Service Grand Award
顧客服務大獎
Sidefame Ltd - Anteprima Wirebag
西彥有限公司 - Anteprima Wirebag
Award Presenter
頒獎嘉賓
Mr. CY Leung, GBM, GBS, JP, Chief Executive of HKSAR
香港特別行政區行政長官 梁振英先生
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