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Knowledge Sharing
Hong Kong's retail sales value has been sliding for more than 20 months owing
to the subpar global economic condition and the protracted slowdown in the
inbound tourism. The retail industry is now facing the "new normal" and retailers
are now striving to make adjustment to the changing business environment.
To sail through the challenges together, the Association organized a seminar
on 24 January, 2017 to update members and fellow retailers on the retail
prospect in 2017 and to explore new business opportunities.
Retail Outlook for 2017
At the seminar, Mr. Ricky Choi, Senior Economist of Bank of China (HK)
Limited viewed that Hong Kong's economy in 2017 will continuously be
fogged up by unforeseeable global economic circumstances. However,
he is cautiously optimistic about Hong Kong's retail performance with the
support of low unemployment rate, mild economic growth and stable local
consumption.
Ms. Karen Chang, Retail Vice President of Nielsen Hong Kong and Macau
shared five major consumer trends. These include the exponential growth of
online shopping in the Mainland, growing popularity of e-commerce in Hong
Kong, customers' interest in new and creative products, the growth of health-
cautious customers, as well as the search for distinctive shopping experience.
Ms. Kathy Lee, Director of Retail Consultancy of Savills (Hong Kong) Limited
predicted that the decreasing trend in shop rental will slow down in 2017
with 5% to 10% drop in prime street rental and 5% decline in shopping mall.
全球經濟環境欠佳，加上入境旅客數量持續放緩，
香港的零售銷售已持續下跌超過
20
個月。零售業正
面對「新常態」，零售商正積極應對不斷變化的經
營環境。
要應對
2017
年的新挑戰，零售商必須洞悉零售前景。
協會於
2017
年
1
月
24
日舉辦了有關
2017
香港零售市場
前景，以及突破與創新為主題的研討會，與零售商共
同探討來年經濟展望，營運挑戰及商機。
香港零售展望
於研討會上，中國銀行
(
香港
)
高級經濟研究員蔡永雄先
生指出香港經濟表現在
2017
年仍然受週邊經濟影響。
基於低失業率，經濟增長及本地消費穩定等因素，蔡
先生對
2017
年香港零售業發展表示謹慎樂觀。
尼爾森香港及澳門區副總裁
(
零售業
)
張芳女士分享了
當今五個消費趨勢，包括內地人在網上跨境“海淘＂
消費趨勢強勁、香港本地線上購物逐漸增加、以及消
費者追求購物新鮮感、健康生活概念和更獨特的購物
體驗。
第一太平戴維斯
(
香港
)
有限公司零售諮詢顧問部董事李
婉茵女士預計，
2017
年街鋪的租金將繼續出現下跌，
但跌幅減慢，全年將錄得
5%
至
10%
的跌幅；而商場店
鋪租金方面預計也將錄得約
5%
的輕微跌幅。
Seminar on “2017 Hong Kong Retail Outlook”
「2017 香港零售市場前景」研討會
38
