SME Support
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1. Miss Erica Yuen views that in order to successfully create a distinctive
customer experience, it is necessary that retailers offer customers
earnestly the most suitable and best product, in addition to arranging
for their sales forces regular trainings in product knowledge and sales
service skills.
袁彌明小姐認為，要成功創造獨特的顧客體驗，零售商要真心為顧
客揀選最合適及良好的產品，以及提供定期培訓，加強銷售人員的
產品知識及銷售服務技巧。
2. Mr. Paul Ma recommends SME retailers strengthening their efficiency
and sales effectiveness by identifying and resolving weaknesses of
their customer service using data derived from the Mystery Shoppers'
assessment.
馬永基先生建議中小企零售商可利用神秘顧客評估的數據，分析自
己在服務的強弱點，加以完善，使增加效率及銷售成效。
3. The awarded SME retailers share the view that by creating a distinctive
service, they have strengthened their customer experience, which in
turn has helped them stand out in a highly competitive sales market.
獲嘉許的中小企零售商認為建立具獨特性的服務，有助加強顧客體
驗，以便在競爭劇烈的銷售市場突圍而出。
4. SME retailers showing outstanding performance have been recognized
at the conference.
服務表現卓越的中小企零售商於分享會上獲嘉許。
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