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Knowledge Sharing
Retail Conference 2017: Rejuvenation of Retail - Challenges and Solutions
2017 零售研討會：零售大革新 - 挑戰與出路
The Retail Conference organized by the Hong Kong Retail Management Association is proudly entering its ninth successful year. A number of
entrepreneurs, corporate leaders and senior retail executives in sales and marketing, customer service, and human resources capacities were
invited to share their innovative insights and management wisdom.
零售業界每年一度的盛事，由香港零售管理協會主辦的零售研討今年踏入第
9
屆。今年，協會邀得多位業界翹楚及商界領袖，就
緊貼零售的最新情況分享他們的真知灼見。
Date
日期：
9 May 2017 (Tuesday) 5
月
9
日
(
星期二
)
Time
時間：
10:00 - 17:00
Venue
地點：
Meeting Room S221, HKCEC, HK
香港會議展覽中心舊翼
2
樓會議室
S221
To Have, or not to Have: Omni-Channel Retailing –
Double-edged sword of unfulfilling promises and opportunities?
Omni-Channel is the inevitable trend of development in the retail industry.
However, we see certain kinds of resistance for local retailers in coping with
this change. Is this development a threat or an opportunity to the industry?
Guest Speakers:
Mr. Sebastian Picardo, Chief Retail Officer of Lane Crawford*
Mr. Chan Sai-cheong, Executive Director of Chow Tai Fook Jewellery Group Ltd.
Mr. Danny Shum, Chief Executive Officer of Ztore
Moderator of Panel Discussion:
Mr. Ricky Szeto, Executive Committee Member of HKRMA,
Executive Director of Hung Fook Tong Holdings Limited
*Presentation will be conducted in English while other seesions will be in Cantonese
「全渠道零售商機：一把兩刃的劍？」
全渠道零售發展已成為大趨勢，但香港零售商在發展全
渠道零售時卻停滯不前。 究竟這種局面對零售行業是
威脅還是機遇？
主講嘉賓：
連卡佛香港
Chief Retail Officer Mr. Sebastian Picardo*
周大福珠寶集團有限公司 執行董事 陳世昌先生
士多香港有限公司
(Ztore)
行政總裁 岑廸贊先生
討論環節主持：
香港零售管理協會 執委會成員及
鴻福堂集團有限公司 執行董事 司徒永富先生
*
此環節將以英語進行，研討會內的其他環節以廣東話進行
Morning Session 10:00-12:30
上午環節 上午10:00 至下午12:30
Afternoon Session 2:30pm – 5:00pm
下午環節 下午2:30 至 5:00
The Breaking of: The Disappearing of Golden Selling Rules?
"View", "Share" and "Reached" represent a total new concept on marketing
and promotion. Beside the traditional brain washing effect, how to create
experiences, foster relationships and conjure emotions – at every touch point
seem to be the new selling rule of the era.
Guest Speakers:
Mr. Vincent Tsui, Chief Marketing Officer of Apple Daily Ltd.
Ms. Amy Wu, Territory General Manager - HK of Nike Hong Kong Ltd.
Ms. Maureen Fung, Director of Sun Hung Kai Development (China) Ltd.
Moderator of Panel Discussion:
Mr. Thomson Cheng
Chairman of HKRMA, President of Walton Brown (HK) Ltd.
消失中的黃金銷售法則?
在數碼大行其道的時代，「點擊」、「瀏覽」、「分
享」已打破了傳統的銷售及與顧客接觸的方法。除了傳
統洗腦式宣傳，創新的購物體驗以激發消費者的購物意
欲，似乎已是新的黃金銷售法則。
主講嘉賓：
壹傳媒
Chief Marketing Officer
徐緣
Ms Amy Wu, Territory General Manager - HK of
Nike Hong Kong Ltd.
新鴻基發展
(
中國
)
有限公司 董事 馮秀炎女士
討論環節主持：
香港零售管理協會 主席 及 華鐙集團 總裁
鄭偉雄先生
40
