Seminars on Successful e-Tailing in the MobileAGE
「M」世代零售營銷實戰講座
Workshop on Motivation Master at Workplace
激勵大師經理工作坊
The Successful e-Tailing in the MobileAGE Seminars were held on 28 September and 26 October 2016, providing
insights into how to grow the customer database to boost sales and attract customers with exceptional e-shopping
experience.
Mr. Matthew Kwan, Principal Consultant of Adams Company Limited, shared tips on obtaining target customers’
information through online surveys and improving visibility using eDM. He also analysed the successful strategy to
design impressive online shopping experience to attract returning customers.
協會於
2016
年
9
月
28
日及
10
月
26
日舉辦
「
M
」世代零售營銷實戰講座，分別以如何
擴大顧客數據庫以增加銷售額，及提升網上
購物體驗以獲取顧客喜愛。
白武士有限公司首席顧問關廣智先生，向參
加者講解如何利用網上問卷取得目標顧客的
信息，以
eDM
吸引目標顧客思維及視線的要
訣，並教授如何設計優質網上購物顧客體驗
的成功策略，吸引顧客重複光顧。
Managers and senior executives often have to handle various management challenges, like the frontline staff’s
disobedience of instructions or indifference to the sales targets.
As such, several certified consultants of the Behavioral Analyst Institute were invited to analyse the behaviors of
employees from a psychological perspective on 9 November 2016. They shared the skills of elevating a team’s
mental quality so as to change their negative mindset. Through case analysis and role-plays, the workshop guided
the participants to practise various approaches and skills to motivate the whole team to accomplish the company’s
goal together.
作為經理或管理層，少不免要面對各種管理
上的挑戰，例如前線同事不理會上司及公司
指示，或對銷售目標愛理不理。
協會於
2016
年
11
月
9
日邀請了多位香港行為
分析師學會認可導師，介紹參加者從心理學
的角度去分析員工的行為表現，並學習如何
提升員工心理素質，以改善員工負面思維。
課堂以個案分析和演練教授參加者在工作間
以多元方法和技巧激勵員工，共同向著公司
目標進發。
Knowledge Sharing
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