Following the success of the "Driving Retail Sales through Exceptional Customer
Experience" Seminar held in July, the Association organised the seminar again
on 10 November. Senior consultant Mr. Paul Ma and his team were invited
to demonstrate how to analyse the data collected from the Mystery Shopper
Programme and to identify the crucial customer experience moments in the
sales process so as to meet the needs of customers, stimulate their purchasing
desire and attract repeat customers. Ms. Leona Tse, Deputy Head of Learning and
Development of Swire Resources Limited, was also invited to share the company's
keys to success and ways of retaining exceptional customer service to build up
customer loyalty.
由於
7
月舉辦的《以顧客服務體驗 激發店舖銷售》
講座，反應理想並獲好評，協會於
11
月
10
日再度
重辦，並邀請了資深顧問馬永基先生及其團隊，教
授公司分析神秘顧客計劃獲取的數據，解構如何在
銷售過程中把握顧客體驗的關鍵位，使滿足客戶需
求同時又能激發客戶消費意慾，吸引重複消費。協
會當日亦邀請了太古資源有限公司學習及人才發展
部副主管謝芳芳小姐分享其公司成功心得，如何於
逆境中持續保持卓越的顧客服務，使客戶成為品牌
擁護者。
|
Flagship Programmes
Seminar on ”Driving Retail Sales through Exceptional
Customer Experience” (Series 2)
《以顧客服務體驗激發店舖銷售》講座 (系列二)
24
