|
E-Commerce
Retailers Benefit from Online-offline Integration
When Expanding into Online Territory
融合線上線下 助零售商拓網上疆域
In an era marked by advances in information technology and proliferation of smartphones, it is now a
major trend that business promotion and sales are conducted through e-commerce channels, combined
with online-to-offline (O2O) marketing. Nonetheless, it is a complex yet important process to integrate
seamlessly digital commerce with traditional retail outlets, and to build a sound business ecosystem.
Teaming up with several international e-commerce giants, Hong Kong Retail Management Association
has offered its members a wide spectrum of opportunities to get familiar themselves with every
aspect of digital commerce ecosystem, such as online marketing platforms, electronic payment service,
logistics, as well as online and offline data integration and analysis. The Association aims to help
member companies to provide their customers with a unique and enjoyable shopping experience by
expanding omni-channel sales.
在資訊科技發達及智能手機普及的年代，利用網上電子商貿進行宣傳及銷售，並結合線上線下
(O2O)
營銷已
是大勢所趨。但要將電子商貿與傳統實體店無縫融合，並構建完善的商務生態系統，卻是一個複雜而又舉足
輕重的過程。
香港零售管理協會夥拍多家國際電子商貿巨企，向會員介紹電子商務生態系統的每一環，包括網上營銷平
台、電子支付、物流，以及線上線下數據整合和分析，務求幫助會員公司開拓全渠道銷售，為消費者提供便
捷及開心的購物體驗。
12
