E-Commerce
Take your Business to Next Level
推動網上零售業務新領域
HKRMA
“
Quality E-Shop Recognition Scheme
＂
香港零售管理協會「優質網店認證計劃」
Objectives
• To develop industry-wide standards and best practices for online
retailing in Hong Kong
• To give recognition to quality e-shops
• To raise consumers' confidence in Hong Kong's e-shops
Assessment Criteria
Under the Scheme, all assessment criteria for qualit y e -shop are
developed based on the framework of 3 main perspectives, i.e. Trust and
Development, Shopping Experience and Contract Fulfillment; and 4 key
qualities – Operation, Information, Service and System. Such framework
is extensively researched, reviewed and endorsed by an independent
and credible advisory panel appointed by the Association Members are
e-Commerce key players.
Recognition Logo and Certificate
E-shop who has passed the assessment of the scheme will be granted
a recognition logo and certificate. Recognized e-shops are entitled
to display the logo on their promotional materials. Each logo carries a
unique recognition number which facilitates consumers to check e-shop
information through the Quality E-Shop Directory set up by the Association.
Stages of Assessment (Last for 4-6 weeks)
計劃目標
•
釐定認可的優質網店指標，助零售商發展網上
零售業務
•
認證優質的購物網站
•
加強消費者於香港購物網店購物的信心
評審準則
計劃內的所有評審準則是根據「三大範疇、四大
品質」的架構來釐訂。「三大範疇」包括網店的
信譽及發展、購物體驗及履行交易；「四大品
質」則包括營運、資訊、服務及系統管理。此架
構是經由協會成立的諮詢委員會訂制。諮詢委員
會獨立及具公信力，成員來自電子商貿重要範疇
的專家。
認證標誌及證書
通過評審的網店將獲發優網店認證標誌及證書，
以供網店作宣傳用。每一個認證標誌附有一個特
定編號，顧客可透過本協會特設的「認證網店名
冊」查閱相關網店資料。
評審流程 (為期4-6星期)
Recognition Logo
and Certificate
1
獲發認證標誌及證書
1
Passed Assessment
評審通過
Failed Assessment
評審不通過
Re-submit New Application
重新提交申請
Failed Assessment
評審不通過
Apply for
re-assessment
within 3 months
with a maximum of
two times
可於三個月內
申請最多兩次的
評審
Assessment
評審
•Mystery Shopper Assessment
神秘顧客評審
•Final audit by HKRMA 協會審核
Submit Application
提交申請
•Submit application form and
required documents
提交申請表及相關文件
•Payment 繳交費用
E-Shop Quality
Health Check
(Highly recommended)
網店質素初步評估
( 推薦使用 )
Result Announcement
通知評審結果
•Receive assessment result and report
收到評審結果及報告
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