E-Commerce
|
Alibaba - TaoBao University E-Commerce CEO Training
阿里巴巴
-
淘寶大學企業電商總裁班
Thanks to Alibaba Group’s arrangements, the Association held the
second ”TaoBao University E-Commerce CEO Training” in Hong Kong
and Hangzhou between 20 and 24 March, 2017. Lecturers from the
University gave talks on digital commerce ecosystem and operational
strategies, in addition to advising the participants hints about
marketing through the case of TMall online retail platform, and visits
to the Xixi Park of Alibaba Group.
通過阿里巴巴集團的安排，協會於
2017
年
3
月
20
日至
24
日舉辦了第二屆
「淘寶大學企業電商總裁班」。課程在香港和杭州兩地舉行，由淘寶大學
講師介紹電子商貿生態系統及營運策略，並透過天貓平台案例及參觀阿里
巴巴西溪園區，向參加者講解行銷竅門。
Formula for Successful Digital Marketing in China – JD.com Workshop
成功數碼營銷方程式﹕中國市場
-
京東工作坊
JD Worldwide Senior Business Development Manager (Hong Kong), Mr. Zhu Shaobin, was invited by the
Association to conduct a workshop on 7 April, 2017. The session discussed the trend of cross-border
trade, as well as analyses of Mainland consumers’ shopping patterns. Also, Mr. Zhu took the case of
Jingdong Mall as an example illustrating how it offered one-stop service to retailers with its business
promotion platform, cross-border tax filing service, as well as logistics solutions.
於
2017
年
4
月
7
日的工作坊，協會邀請了京東全球購高級招商經理
(
香港
)
祝紹斌先生，向參加者介紹跨境商貿
的趨勢，以及分析內地消費者的購物模式。講者同時展示京東商城如何透過其商貿推廣平台、跨境報稅及物
流方案為零售商提供一站式的服務。
WeChat Payment Seminar – Hong Kong Station
微信智慧工作坊
-
香港站
Faced with a quickened rhythm of social life, consumers have
been attaching great importance to expediency when making
transactions, be they conducted online or through an outlet. The
Association organized on 11 April, 2017 Hong Kong’s first WeChat
Payment seminar explaining solutions available for cross-border
comprehensive payment. Such solutions included WeChat Pay,
WeChat cards and coupons, as well as WeChat official accounts.
These would enable retailers in Hong Kong to interact more
effectively with their Mainland customers.
現時社會生活節奏急促，無論線上或店舖的交易都講求便捷。協會於
2017
年
4
月
11
日，舉辦香港首個微信支付工作坊，詳
盡解構微信支付、微信卡券、微信公眾號等跨境綜合支付方案，令香港零售商能更有效與內地顧客互動。
Activities in Review
活動花絮
13
