Ladies and Gentlemen, welcome to the 33
rd
Annual General
Meeting of the Hong Kong Retail Management Association.
This is my first Chairman’s Report delivered at this Annual
General Meeting. It is indeed a great privilege to have served
the Association in the capacity of Chairman since last October.
May I thank all my fellow Ex-Co members for their unfailing
support and advice given to me in the past reporting year.
As the new term of the Legislative Council has successfully
formed following the election in September, I would like to take
this opportunity to put on record our most sincere gratitude to
Mr. Vincent Fang for his dedication and contribution to our trade
when he stood steadfastly for the industry in LegCo for the past
12 years.
And we are also very pleased to see that Mr. Peter Shiu has
been elected as the new LegCo representative of the Wholesale
and Retail sector. We look forward to building a strong rapport
with him and to work closely on matters pertaining to the
development of our trade.
Changing Retail Landscape
Hong Kong’s retail performance has remained sluggish in 2016.
The total retail sales valued dropped by 10.2% in the first
eight months of the year. This downward trend is expected to
continue for the rest of 2016. Annual sales value as a whole will
shrink even more than the previous two years, which declined
by 0.2% in 2014, and 3.7% in 2015.
The retail sector has already entered an era of “new normal”
compared to the robust growth fuelled by Mainland visitors’ in
the past decade or so. To survive and stay competitive in this
new paradigm shift, retailers now have to be very vigilant and
receptive to change. They need to exercise extra caution in cost
control, and be open and creative enough to develop untapped
potential arising from a new pattern of tourist spending and
conservative local consumption sentiment.
Mr. Thomson Cheng
鄭偉雄先生
Amidst these difficulties, the Association spared no efforts to
explore new business opportunities for our members. We have
partnered with organizers of some major across-the-board
campaigns including AsiaWorld-Expo’s AWEsome Bazaar, the
Formula E Hong Kong ePrix, and the “WE LIKE HK” initiative,
which were well received and supported by members.
Uplifting Retail Technology
The global retail scene is greatly transformed by the rapid rise
of e-Commerce and omni-channel retailing empowered by
new technology and innovation. We maintain that Hong Kong
retailers need to embrace and catch up with this technology
revolution without further delay. During this reporting year,
we have worked diligently on all fronts in order to solidify our
strength and explore new options so that we can help our
members flourish and meet the evolving needs of today’s
consumers.
In July, we submitted a proposal in a joint effort with the Hong
Kong Productivity Council on “Enhancing Technology Adoption
to Uplift Competitiveness of Hong Kong Retail Industry” to the
Financial Secretary. This proposal represented an important
milestone in our advocacy on technology advancement for the
retail industry as a whole. We have been following this matter
closely with the Commerce and Economic Development Bureau
(CEDB), and we hope that the Government will adopt our
recommendations very soon.
Over the past months, we have been proactively expanding our
network by engaging a number of prominent local e-tailers and
international players including Alibaba, Baidu and Goolge. We
have received very positive responses and support from them
regarding our initiative to build up an online ecosystem.
We reap immediate benefits for our members as part of this
enegagement process. For example, we achieved exclusive
advertising deals and promotion packages for our members at
Baidu and Alipay. In collaboration with Alibaba Group, a first-
ever high-level executive e-Commerce training programme in
Hanghzou organized by Taobao University will be held later this
month. There are also a series of retail e-Commerce training
seminars and workshops jointly organized with these partners in
the pipeline.
At the same time we have stepped up our effort to promote
e-tailing and technology adoption through business matching
events, education and training activities covering various topics
on consumer engagement, marketing strategy, and ways to
boost sales using mobile devices. Even the CEDB invited our
members to a crossover meeting with technology startups in
May.
To facilitate the development of retail technology under the
Qualifications Framework (QF), the Association has spearheaded
歡迎大家出席香港零售管理協會第33屆會員周
年大會。
這是我在周年大會上發表的首份主席報告。我
於去年10月起以主席身份為協會服務，確實令
我深感榮幸。我謹此感謝董事會各成員在本報
告年內給我全力的支持及寶貴的意見。
隨著新一屆的立法會於9月選舉後順利組成，
我希望藉此機會衷心感謝方剛先生過去12年來
於立法會堅定不移地代表零售業界發聲，致力
為業界謀福祉，貢獻良多。
與此同時，協會很高興看到邵家輝先生成功當
選為新一屆立法會批發及零售界功能界別的代
表。協會期待能與邵議員建立良好的關係，緊
密合作，攜手為拓展零售業出力。
不斷轉變的零售環境
香港於2016年的零售市道依然疲弱。首八個
月的零售銷售總值下跌10.2%。協會預計下滑
趨勢將於今年餘下日子持續；2016年全年零售
銷售總值將進一步下跌，較2014年(-0.2%)及
2015年(-3.7%)的跌幅更大。
對比過去十年由內地訪港旅客消費帶動的強勁
增長，香港零售業正踏入「新常態」時代。零
售商要在新轉變中生存並保持競爭力，必須保
持警覺，靈活變通，同時加倍留意成本控制，
並持開放態度，發揮創意，力求從新的旅客消
費模式及本地疲弱的消費意欲中發掘潛力。
面對重重的挑戰，協會依然不遺餘力，致力
為會員發掘新商機。協會與其他機構合作，
透過大型綜合活動，包括亞洲國際博覽館
的AWEsome Bazaar、電動方程式錦標賽
（Formula E Hong Kong ePrix）及「WE LIKE
HK」活動等，為會員爭取宣傳機會。這些活
動廣受歡迎，並獲協會成員大力支持。
提高零售業科技的水平
在創新科技及革新的推動下，電子商貿及全渠
道零售急速發展，大大改變了全球零售業的環
境。協會認為，香港零售同業必須迎接科技改
革及與時並進。協會於本報告年內在各方面努
力不懈地加強優勢，發掘新機遇，務求助會員
精益求精，迎合現今消費者不斷轉變的需求。
協會與香港生產力促進局共同撰寫的「加強科
技應用以提升香港零售業競爭力建議書」，不
僅提倡為零售業界提高科技水平，而且標誌著
協會在推動零售科技發展方面的重要里程。這
份建議書已於7月遞交予財政司司長。協會一
直與商務及經濟發展局緊密跟進此事宜，希望
政府很快會採納協會的建議。
過去數月以來，協會一直積極拓展其網絡，邀
請多家本地著名的電子零售商及阿里巴巴、百
度及谷歌等國際大型營運商參與其中。這些機
構對於協會建立網上生態系統的倡議反應良
好，並大力支持。
與此同時，協會亦不忘為會員謀福祉。例如，
協會會員可以優惠價在百度及支付寶平台作網
上宣傳，及享有獨家的廣告優惠。協會聯同阿
里巴巴集團，將於本月下旬在杭州舉行淘寶大
學首個電商總裁培訓計劃。協會與上述機構合
辦的零售電商培訓講座及工作坊亦將陸續推
出。
與此同時，協會已透過商貿配對、教育及培訓
等活動，致力推廣電子零售營銷及科技應用，
而且題材豐富，涵蓋消費者參與、市場推廣策
略，以及使用流動裝置提高銷售額的妙法。商
務及經濟發展局更於5月邀請協會會員參加初
創企業交流會。
為透過「資歷架構」促進零售科技發展，協會
率先協助撰寫電子商貿「能力標準說明」，並
Chairman’s Report
主席報告
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Chairman's Report
主席報告
Chairman's Report
主席報告
