Expanding e-tailer Membership
To embrace the global trend of e-tailing, the Association has
formed an E-commerce Working Group serving as a platform
to collect relevant industry information and formulate the best
industry practices. It advises the Association on the latest online
retailing trend and keys to a successful online business.
In the year, the Association has done extensive ground work on
expanding our e-tailer membership. We have formulated our
strategies in reaching out to online retailers by offering them a
series of designated programmes, such as networking events,
knowledge and best practice sharing, as well as crossover
business matching activities with related business players.
One of the key initiatives to promote e-tailing in Hong Kong is the
Association’s “Quality e-shop Recognition Scheme”. We have
worked diligently on the framework
and assessment criteria of this new
Recognition Scheme scheduled to
be launched in December 2016.
We are very pleased that key
e-Commerce players had supported
this initiative by providing invaluable
insights on both implementation and
credibility of this Scheme.
廣攬電子零售商成為會員
為了迎接電子零售的環球趨勢，協會成立了
「電子商貿工作小組」，為協會提供相關市場
資訊及建立最佳營商手法。工作小組亦為協會
提供最新網上零售趨勢的資訊，以及經營網上
業務的成功要訣。
年內，協會為招募電子零售商成為會員奠下了
基礎，並已制訂廣攬網上零售商的策略，包括
提供一系列專為其而設的活動，例如交流活
動、有關分享知識及最佳營商手法的活動，以
及與相關企業的商貿配對活動。
「優質網店認證計劃」是協會在本港推廣電子
零售的主要活動之一。協會一直致
力為這項全新認證計劃制訂架構及
評審準則並計劃於2016年12月推
出。協會對於多家主要電子商貿企
業大力支持這項活動，感到非常高
興。它們在計劃的實施及認受性方
面，均給予協會寶貴的意見。
Driving Retail Technology
推動零售科技的發展
Proposal on “Enhancing Technology
Adoption to Uplift Competitiveness of Hong
Kong Retail Industry”
Based on the insights, and with contributions and support of
our members, the Association has teamed up with Hong Kong
Productivity Council and jointly prepared a proposal on ways to
enhance technology adoption to uplift the competitiveness of
Hong Kong retail industry. The proposal was aimed at updating
the Government with the current technology landscape of Hong
Kong retailers, and presenting its recommendations to the
Government in order to speed up their technology adoption.
We have met with the relevant officials to urge the Government
to take heed to our ideas and recommendations.
「加強科技應用以提升香港零售
業競爭力」建議書
協會與香港生產力促進局合作，撰寫一份關於
加強科技應用以提升香港零售業競爭力的建議
書。有賴會員積極提供意見及支持，協會得以
集思廣益，順利完成這份建議書。建議書的目
的，是為了向政府提供有關香港零售商科技領
域的最新資訊，並向政府提出多項建議，務求
加快本港零售商在科技上的應用。
協會已與相關政府官員會面，促請政府聽取協
會的意見及建議。
Connecting with Key e-Commerce Players
During the year, the Sub-Committee has built up connections
and expedited collaborations with major e-Commerce players
such as Alibaba, Baidu and Google. As a result, exclusive
promotion packages were offered to our members by these
players facilitating their online sales expansion.
與電子商貿巨擘交流
年內，委員會與阿里巴巴、百度及谷歌等電子
商貿巨擘建立了良好的關係，並加快了合作步
伐。這些電子商貿巨擘為協會會員提供了獨家
推廣優惠，助它們開拓網購業務。
Membership Distribution by Business Nature in 2016
2016年會員分佈（按業務性質劃分）
26%
Fashion & Accessories
17%
Specialty Stores
15%
Beauty Products / Cosmetic
10%
Watch & Jewellery
6%
Health & Personal Care Products
6%
Electronic & Electrical Appliances / Telecommunications
4%
Catering / Food
4%
Furniture & Home Accessories
4%
Supermarkets / Convenience Stores / Drug Stores
3%
Infant and Child Merchandise
3%
Department Stores
2%
Retail (Services)
57
56
Achievements
工作回顧
Achievements
工作回顧
