Nurturing SME Retailers
扶持中小企零售商
The Association has been committed to supporting SMEs,
which are the backbone of Hong Kong’s economy.
Our 5
th
SME Support Programme, with funding earmarked
by the Trade and Industry Department, has helped SME
retailers uplift their competitiveness by overcoming their service
challenges in the midst of tight manpower and rising operating
costs.
Activities under the Programme included seminars, workshops,
service clinic, free-of-charge mystery shopper visits and
assessments, recognition scheme, as well as a guidebook
covering practical advices for SME retailers.
中小企是香港的經濟支柱，故協會一直矢志支
援中小企的發展。
在工業貿易署的撥款資助下，第五期的中小企
零售商支援計劃成功協助本港中小企零售商提
高競爭力，在人手短缺及經營成本上漲的壓力
下，解決了它們在服務方面遇到的挑戰。
第五期計劃包括一系列多元化的活動，例如講
座、工作坊、顧問服務、免費神秘顧客探訪及
服務評估、嘉許計劃，以及《零售攻略》，為
中小企零售商提供實用錦囊。
Company Visits
Tao Heung Group
The T Hotel
Bossini
公司考察
稻香集團
T酒店
堡獅龍
Business Matching Activities
Seminars and Solutions Showcase
Enhancing Business Operation through Retail Technology
Innovations in Retail Marketing
Exploring Online Business Opportunity through Retail
Technology
Improve Retail Management • Optimize Operation Efficiency
商貿配對活動
講座暨方案展示日
善用零售科技改善營運流程
創新零售市場營銷
以科技開拓網上零售商機
提升零售管理
•
優化營運效率
Seminars
2016 Hong Kong Retail Outlook
Turning Crisis into Opportunities in time of Retail Adversity
CEO Series: Breakthrough x Reverse x Leadership
Customer Management Strategy in MobileAGE
Driving Retail Sales through Exceptional Customer Experience
Series on Successful e-Tailing in the MobileAGE
Driving Retail Sales through Exceptional Customer Experience
Retail Innovations for Consumer Engagement and Visit to
Internet of Things Excellence Centre
The New Era of Mobile Payment Brings Potential Customers
to Your Business
講座
2016香港零售市場前景
零售逆境
•
轉危為機
CEO系列：突破重圍
•
逆轉勝
•
零售領導力
「M」世代客戶管理策略
以顧客服務體驗 激發店舖銷售
「M」世代零售營銷實戰講座系列
以顧客服務體驗 激發店舖銷售
「運用創新科技 掌握新時代消費動態」講座
及參觀香港物聯網科技應用中心
手機支付新世代 接軌潛力消費群
Sharing Talks by Trade Elites & Experts
“Retail Service Innovation: How to Breakthrough Services from
What Customers Want”
由業界精英及專家主講分享會
「零售服務創新：如何從客戶需要中突破」
Business Matching & Networking Activities
The Association has arranged a full-fledged programme for our
members throughout the year. The objectives of these activities
are to build a platform for retail industry elites and professionals
to share their best practices on management wisdom and
experience, and create business opportunities.
商貿配對及交流活動
協會於年內為會員安排了全方位的活動，旨在
建立一個平台，讓零售業精英及專才分享其最
佳營商手法，以及管理智慧及經驗，並創造營
商機會。
61
60
Achievements
工作回顧
Achievements
工作回顧
