Flagship Programmes
|
Mystery Shopper Programme
"2015 Service Retailers of the Year" - Award Presentation
神秘顧客計劃「2015 年最佳服務零售商」頒獎禮
2015 Service Retailers of the Year -
Grand Award
2015 年最佳服務零售商大獎
The Hong Kong Electric Co., Ltd. - Customer Centre
香港電燈有限公司
-
客戶中心
The Association's Mystery Shopper Programme (MSP) has been a service
performance benchmarking tool for retailers to improve their customer service
since it launched in 1996.
Each year, the "Service Retailers of the Year" awards represent the
Association's highest recognition given to retailers which have shown
excellent service performance by achieving the highest scores over the MSP
assessment periods during the year. In 2015, a total of 22 companies won
the Grand Award, Category Awards and the Great Progress Awards. All
winning companies proudly received their trophies presented by Mrs. Carrie
Lam, GBS, JP, Chief Secretary for Administration, at the Association's Annual
Ball on 8 December, 2015.
Over the past years, more than 500 retail brands covering over 73,000
retail outlets have participated in the MSP, and more than 110,000 mystery
shopper visits were conducted. About 9,000 visits were conducted in 2015
to over 5,000 retail outlets at 179 participating brands comprising 20 retail
business categories.
香港零售管理協會「神秘顧客計劃」自
1996
年推出，旨
在為零售商提供評估及改善顧客服務水平的衡量工具。
每年，香港零售管理協會都會透過「神秘顧客計劃」評
選出得分最高的零售商，並向他們頒發最高殊榮的「最
佳服務零售商」獎項，以表揚他們過去一年的傑出表
現，藉此鼓勵同業要持續不斷提供優質服務。
2015
年
度，共有
22
個零售商獲「最佳服務零售商大獎」、「全
年最佳服務零售商
-
組別獎」及「飛躍進步獎」殊榮。
所有得獎公司在
2015
年
12
月
8
日舉辦的周年晚會暨頒獎
典禮上，獲政務司司長林鄭月娥
, GBS, JP
頒發獎座。
獎項自設立以來，已獲超過
500
個零售品牌參與計劃，
覆蓋
73,000
多間商舖，進行了超過
110,000
次神秘顧客
探訪。單是
2015
年度，有
20
個不同零售組別，合共
179
個零售品牌參與計劃，覆蓋約
5,000
間店鋪，合共進行
了接近
9,000
次神秘探訪。
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