Achievements
工作回顧
The Association has rendered strong support to the
Government’s launch of a first ever community-wide
industry campaign with theme “Retail has it all”. With
the objective of boosting the industry’s professionalism
and attracting a quality workforce, a series of initiatives
including Announcements for Public Interest (API) on TV
and radio, print and online advertisements, social media
promotion, and one-stop retail portal (
org.hk/) that underscores the multi-faceted retail industry
has been rolling out since June 2015 to attract the public’s
interest.
為了提升零售業的專業形象及吸引優良人
才，政府以「零售乜都有 前程在我手」為
主題，策動這項全港首創的全城宣傳零售
業活動。協會一直大力支持這項活動。自
2015年6月起，透過電視及電台播放活動
的宣傳廣告，於報章及網上投放廣告，以
及透過社交媒體宣傳。政府亦設立零售業
專題網站（http://www.retail.org.hk/），
介紹多元的零售業，務求引起市民對零售
業的興趣。
Promoting Retail Industry
推廣零售業
Retail Industry Image Promotion Campaign
零售業形象推廣活動
The Association has been actively promoting the
Government’s Retail Technology Adoption Assistance
Scheme for Manpower Demand Management (ReTAAS)
since it launched in December 2014. This $50 million
funding will be provided to retailers on a matching basis;
the Government will cover a maximum of 50% of the total
approved project cost.
As one of the vetting members, we have been
encouraging our members, especially SMEs, to apply for
this Scheme to adopt information and communications
technology (ICT) and other technologies that can help
manage manpower demand.
自政府於2014年12月推出「零售業人力需
求管理科技應用支援計劃」以來，協會一
直積極推廣這項計劃。此項計劃的5,000
萬元資助將按照等額配對形式向零售商發
放，即政府的支援上限為個別項目總核准
開支的50%。
協會作為此計劃的審批成員之一，一直鼓
勵會員，尤其中小企，申請此項計劃，務
求透過應用相關的資訊和通訊科技及其他
科技，管理人力需求。
Retail Technology Adoption Assistance Scheme for
Manpower Demand Management (ReTAAS)
零售業人力需求管理科技應用支援計劃
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