Vice-Chairmen's Messages
副主席之話
Reshaping the Future of Retail Manpower
Development
The retail industry in Hong Kong employs about ten
percent of the city’s workforce. The community, however
has not recognized such contributions, and according to
research, many believe retail is simply a profession about
selling. These kinds of perceptions have created massive
challenges to the industry, with many of our fellow retailers
facing manpower shortages. In addition, the ageing
population in Hong Kong means the problem could
intensify if we do not respond to the challenges now,
as the Government anticipates a declining labour force
starting in 2018. As an advocate for the retail industry, the
Association has been very active in voicing the need to
reshape retail manpower development and is pleased to
report major achievements in the reporting year.
Highlights of the year include the launch of the first-ever
industry image advertising campaign under the theme
“Retail Has It All” by the Government, a project which the
Association was closely involved. The campaign aims to
attract new blood to the industry, and communicate to the
community that retail is far more than just selling; rather
it has a lot to offer in terms of employment. It provides
not only a wide range of frontline positions for people
of fewer skills and experience such as young people, it
also offers diverse positions that require highly skilled and
professional people who can manage advance systems
on specialized retail functions such as supply chains,
logistics, internet shopping, in-store operations, and
more. The campaign has received a lot of encouraging
responses.
改變零售業人才培訓的未來
香港的零售業僱員人數，約佔全港勞動人
口10%，但社會一直鮮有認同零售從業員
的貢獻。研究結果顯示，很多人認為零售
只不過是一門銷售職業；這種根深蒂固的
想法，對零售業帶來極大的挑戰。目前，
本港很多零售同業面對人手短缺的問題。
政府亦預期，香港人口老化問題，使本港
的勞動人口將由2018年起逐年減少，我
們若不立即行動應對這些挑戰，零售業人
手短缺的問題勢必更趨嚴重。作為最能代
表本港零售業的機構，協會一直積極為業
界發聲，指出我們必須改變零售人才的培
訓。本人欣然匯報協會於本報告年內作出
的主要成果。
本報告年內的重要活動包括由政府首次策
動以「零售乜都有 前程在我手」為主題
的宣傳零售業形象運動，協會一直積極參
與其中。這項運動的目的，是為零售業招
募生力軍，並向社會傳遞「零售遠遠不只
是銷售，而是一門機遇無邊的職業」的訊
息。零售業的發展日臻成熟，除了為年輕
人及較少技能及相關經驗的人士提供多種
類型的前線職位之外，也為那些熟悉較
專門領域（例如供應鏈、物流、互聯網購
物、店舖運作等）的管理專才及高技能的
專業人士提供多元化的職位。這項運動獲
得令人鼓舞的回響。
Ms. Malina Ngai, JP
倪文玲女士, JP
Vice-Chairman's
Message
副主席之話
46
